Spotlight On: Diane H. Crews, President & CEO, Orlando Sanford International Airport

Spotlight On: Diane H. Crews, President & CEO, Orlando Sanford International Airport

By: Yolanda Rivas

2 min read February 2020 — Since 1971, the Orlando Sanford International Airport (SFB) has been fulfilling its mission to bring convenient air travel to passengers and economic value to Central Florida. Today, SFB is one of the fastest-growing airports in North America, and it’s undergoing an expansion effort that will be completed late this year. SFB’s President and CEO, Diane H. Crews, spoke to the Invest: team about their recent accomplishments. 

What is the status of the renovation project, and what changes are being implemented?

Our terminal expansion project is on schedule for completion in the fourth quarter of 2020. Basically, we are taking the existing footprint of the airport and making it more efficient and user-friendly for passengers and staff alike. Also, we are continuing to grow, and we know that maybe 10 years down the road we will need a new terminal building, but in the meantime, we need to facilitate our ongoing growth so we are adding four new gates and related improvements. For example, we are consolidating screening into one location, creating more way-finding signage and pathways to help passengers get to their destinations with more ease, adding more bathrooms and baggage belts, and even changing the façade of the airport to include an extended canopy to keep people out of the rain. We want our visitors to always feel comfortable while they travel. Our airport code is SFB, which we have adopted as a motto to mean Simpler, Faster, Better. It is important that the changes we’re making reflect this ideology. That’s what sets us apart. 

To what do you attribute the significant passenger growth you have been experiencing?

I attribute the passenger growth to increased public awareness, getting the word out and letting people know we are here and that we offer over 75 nonstop destinations. The growth of the region has had a significant impact as well. We bring our passengers an easy and convenient experience overall, and that is very appealing. The Orlando Sanford International Airport has been used mostly for leisure travel, especially because our flights do not have the frequency that business travelers need. However, that is starting to change. We are seeing more business travel, and we are going to be working toward increasing that component of our operation. 

What has been the impact of your rebranding and new website?

The primary emphasis for the airport’s rebranding and new website was to modernize our appeal and accessibility. Based on the feedback we have received thus far, we have hit a homerun in both areas. The focus on travel convenience and a myriad of affordable and diverse travel opportunities showcased via an updated, mobile-friendly website has proven to be a winning combination. 

 

To learn more about our interviewee, visit:

Orlando Sanford International Airport: https://flysfb.com/