Innovation and Sustainability: Palm Beach County entrepreneurs endeavor to preserve the world

Innovation and Sustainability: Palm Beach County entrepreneurs endeavor to preserve the world

By: Felipe Rivas

5 min read August 2020 — The coronavirus pandemic put a spotlight on the importance of health, wellness, the essentiality of work, and the innovation that is possible in the midst of a constantly changing landscape. The global pandemic also shed light on the need for businesses and companies to ramp up their sustainability efforts, reduce their carbon footprints, support green initiatives and leave the world a better, cleaner place for future generations. In Palm Beach County, from the air to the ocean, local entrepreneurs are working hard to innovate in an effort to preserve the health of the planet in South Florida and beyond. 

For the past two years, local Palm Beach County resident and entrepreneur Tim Sperry has toiled to transform the ubiquity of paint into an air purifying instrument. His company, Smog Armor, is a solutions provider keenly focused on ending air pollution. With its slogan, “We innovate, you improve,” Smog Armor is committed to helping business owners and residents improve the air quality around them in an effort to eradicate air pollution. 

More than an eco-friendly paint, Smog Armor produces a water-based paint that is nontoxic, free of volatile organic compounds (VOCs), and infused with enhanced zeolite minerals for maximum absorption of air pollutants. Sperry’s patented process is optimal for reducing air pollution for up to five years depending on the condition of the environment it is painted in. Multiple independent testing has shown Smog Armor paint to reduce 95.1% of indoor air pollution in one hour, while its Green Wise certification ensures it has zero VOCs. 

With a background in real estate and business, and a consuming passion for entrepreneurship and preservation of nature and environment, Sperry transitioned from a life as a restauranteur to a biotech entrepreneur. “I needed to come up with something that I was passionate about, fulfilled by. With my love for nature, I wanted to find a way to help nature and do something that I really enjoyed doing,” Sperry told Invest: Palm Beach. As someone with a sensitive respiratory system, he knew helping reduce air pollution would be the main path in his journey to innovation and preserving the environment. 

His journey began by attempting to reduce vehicle carbon emissions because at that time “that’s what I saw,” he said. He spent months on end researching the dense, esoteric, chemistry-related literature revolving around air pollution and efforts to reduce it. “I essentially became a self-taught chemist,” he said. “I had two computers open. One with the research, and another to decipher those readings.” Time and time again he read about zeolite, a negatively charged mineral that is extremely effective at trapping carbon emissions and airborne pollutants. He designed a series of exhaust tips infused with zeolite aimed at directly reducing CO₂ emissions from cars, conducting and measuring air quality with and without the specialty exhaust tip. His exhaust tips proved to reduce car emissions by as much as 80 to 90 percent, he said. But after driving around for a while with the specialty exhaust tip, he realized that the system was impractical for the average consumer because the tips would constantly fall off and would become saturated after a few months of use. After going back to the drawing board, his light bulb moment came when he considered replicating this process with paint rather than the exhaust tips.

“At that point, I had to try something new,” he said. “Everyone uses paint, so I am not teaching people new habits.” After months of researching the proper paint manufacturers, honing the formula and testing the air purification efficacy of the paint, Smog Armor was ready to cover the walls of commercial and residential buildings and beyond. Local hotels have already used Smog Armor paint to improve consumer confidence in the coronavirus landscape, Sperry said. On the community outreach end of the spectrum, the company has tapped into the power of the arts, collaborating with nonprofit organizations to create impactful murals that purify the air of their local surroundings. To put it in perspective, three gallons of Smog Armor paint will remove as much CO₂ as one adult tree does in an entire year, Sperry said. For Sperry, giving back to the community via the art installations, for example, while advocating for a more sustainable future is the ultimate goal. “We have seen a spike in what we are doing because of all that is going on. We’ve got some amazing collaborations, working with amazing artists and companies, that are interested in showing that they are improving customer experience while building customer confidence and showing that they care about the environment in a public way,” he said. 

Similar to Sperry, two Florida Atlantic University alumni and entrepreneurs are on a mission to end plastic pollution in the ocean. Docked at Florida Atlantic University’s Research Park, 4ocean is a public benefit corporation founded by Andrew Cooper and Alex Schulze. 4ocean’s mission is to end the ocean plastic pollution crisis through global cleanup operations and a variety of methods that help stop plastic pollution at its source. In March, the company relocated it’s corporate headquarters to FAU’s Research Park. 

Through it’s “One Pound, One Promise,” 4oceans supports its efforts from the sale of bracelets, apparel and other products made from recycling recovered materials. Each product purchased removes one pound of trash from oceans and coastlines. To date, the company has recovered more than 10 million pounds of ocean plastic and trash, according to the company’s tracker, found on its website.

“Partnerships like this are extremely important in advancing our mission to end the ocean plastic crisis,” said Director of Operations Desmond Reese in a press release related to its move to FAU. The Research Park at FAU was the ideal location for future growth and innovation because it offers an opportunity to collaborate with FAU’s faculty and students on research and development, Reese said. 

FAU’s College of Engineering & Computer Science will work with 4ocean on several projects, such as developing enhanced methodologies to track ocean cleanup volumes in real time, diving deeper to understand the impact of cleaning waste from specific coastal and river outflow locations, developing additional cleanup operation tools and increasing its efficiency at interruption, capture and prevention of ocean inflow waste in remote regions while also developing datasets and tracking models.

“The arrival of 4ocean is very exciting,” Research Park President Andrew Duffell said in a press release. “It offers real-world research opportunities for both the faculty and students at FAU who can see how two of their fellow alumni are making a positive impact on our environment through entrepreneurship.”

For more information, visit:

https://www.smogarmor.com/breathe-cb

https://www.4ocean.com/

Charlotte: Toe to Toe with Coronavirus

Charlotte: Toe to Toe with Coronavirus

By: Felipe Rivas

4 min read June 2020—The tenacity of the coronavirus has challenged, and at times highlighted, the economic strength of cities across the nation. While the pandemic has severely bruised the Queen City’s economy, the city’s dexterity and sound fundamentals are helping to soften the blow as Charlotte recoups and prepares for an uncertain future. 

 

Marked by serious losses and promising victories, June has been a roller coaster of economic activity for the Charlotte Metro Region. Unexpectedly, the city’s hospitality sector, an already embattled segment of the economy, suffered a further blow when President Donald Trump and Republican leaders swiftly yanked the Republican National Convention (RNC) out of Charlotte after coronavirus-related concerns prevented North Carolina leaders from guaranteeing a fully operational Spectrum Center, hotels and other amenities. But as Charlotte reeled from this sudden blow, the region jabbed back at the coronavirus-related adversity with positive job expansion and promising rezoning announcements slated to be catalysts for growth in the near future. 

Two years of RNC preparations vanished as RNC leaders decided to move more than half of the August festivities to Jacksonville, Florida. Since winning the bid to host the 2020 RNC in 2018, the host committee and Charlotte’s hospitality and business leaders have toiled to ensure a smooth and enjoyable experience for the thousands of delegates, journalists, and visitors expected for the event. However, as government and business leaders entered 2020 confident about the state of the economy, the contingency plans unsurprisingly failed to factor in a global pandemic and the subsequent reduction in major events and large gatherings of people. 

In late May, in a letter to Gov. Roy Cooper, RNC leaders demanded that Charlotte, which remains in a state of emergency, guarantee a “full convention,” and “full hotels and restaurants, and bars at full capacity,” according to a response letter published by the governor’s office. Citing uncertainty and the state of the coronavirus come August, Gov. Cooper said planning for a scaled-down convention with fewer people, social distancing and face coverings is a necessity. “As much as we want the conditions surrounding COVID-19 to be favorable enough for you to hold the Convention you describe in late August, it is very unlikely,” Gov. Cooper wrote to the RNC leaders. “Neither public health officials nor I will risk the health and safety of North Carolinians by providing the guarantee you seek.” 

This lack of guarantee prompted RNC leaders and President Trump to move three of the four convention days to Jacksonville, according to different news sources. Charlotte will host the first day of the convention, with the traditional speeches and fanfare occurring in Jacksonville. The convention is scheduled to run Aug. 24-27.  

“We wanted to host the RNC because we hosted the Democratic National Convention in 2012 and so we want to prove to the world that we are capable of delivering high-quality events,” Charlotte Mayor Vi Lyles told Invest: Charlotte in the spring, before the RNC decision. She further explained the advantages for Charlotte: “It is a great branding opportunity for the city, as we expect up to 50,000 people, including many international journalists, to visit during the event. It will also provide a huge boost to our hospitality industry.” she said. The convention was expected to generate more than $150 million in revenue for the area’s restaurants, bars and hotels, the Charlotte Observer reported.  

As the hospitality and tourism sector begins to gather its composure after such a punch, Charlotte heavyweights aim to continue to strengthen the region’s foundation. Two significant redevelopments projects moved forward on Monday after receiving unanimous approval from city leaders. Rezonings were approved for the redevelopment of Atrium Health’s Midtown flagship campus and the former Eastland Mall property in east Charlotte, according to the Charlotte Business Journal. 

Atrium Health, the region’s largest employer, seeks to rezone close to 70 acres at the Carolina Medical Center to accommodate a live, work, and play environment, complete with a new bed tower, rehabilitation hospital, office space, affordable housing and more. In 2019, Atrium Health announced more than $1.5 billion investment in the Charlotte metropolitan area to help build new infrastructure, including new hospitals and medical facilities, President and CEO Gene Woods Told Invest:Charlotte in the spring. “This is about more than just adding brick and mortar. It’s about investing in this community because this is the place our friends, our neighbors and our loved ones call home, and we want to see it continue to thrive,” Woods said. “As the major healthcare system in the state of North Carolina, we know we can play a key role in helping our economy flourish as well.”

The Eastland rezoning includes close to 78 acres of mostly city-owned property, according to the Charlotte Business Journal. The site will be the future headquarters of the yet-to-be-named Charlotte Major League Soccer team, owned by business leader David Tepper. Similar to the Atrium Health project, Eastland will be the site of mixed-use development featuring residential units, office and retail space, and athletic fields. 

And while these projects are expected to pay dividends to the community in the future, the region scored significant economic development victories on Tuesday when Chime Solution and Ross Stores announced the addition of 250 and 700 jobs respectively to the region’s economy. 

Georgia-based Chime Solutions, a provider of customer contact services for several industries, will add jobs for licensed life and health insurance agents and will pay $16 an hour and include training and licensing,  WFAE reported Chime Solutions  opened an office in the University City area last fall. Leading off-price apparel and home fashion retail chain Ross Stores Inc. announced it will expand its distribution and warehousing operations in York County, according to the Charlotte Regional Business Alliance. The company’s $68 million investment is projected to create 700 new jobs over five years. 

To learn more, visit:

https://files.nc.gov/governor/documents/files/2020_06_02_RNC-Response-Letter.pdf

https://www.bizjournals.com/charlotte/news/2020/06/16/eastland-mall-atrium-health-rezoning.html

https://www.charlotteobserver.com/news/politics-government/rnc-2020/article243540772.html

https://charlotteregion.com/index.php?src=news&submenu=Relocation_Expansions&srctype=detail&category=Investor%20News&refno=8639&hurl=n

https://www.wfae.org/post/charlotte-says-chime-solutions-250-job-expansion-offers-economic-mobility#stream/0

 

How Broward is Solving its Transportation Troubles

How Broward is Solving its Transportation Troubles

By Max Crampton-Thomas

4 min read October 2019 —  For over a century, the car has been America’s top transportation choice when getting from point A to point B. As the population in the United States has grown exponentially year over year, so has the dependency on these vehicles, which has led to worsening transportation issues like congested roads, air pollution, traffic accidents and in some cases fatalities. Throughout South Florida, in this case Broward County, the negative effects of the population’s dependency on single-occupancy vehicles are rampant throughout the region. While these issues pose a major challenge to Broward, there is hope as the younger generations are looking to avoid the stress of car ownership, and many community leaders and organizations are making a push toward better mass transit and alternative transportation options.

While these are not all new ideas, in the last couple of years the emphasis for Broward has become truly exploring and executing these ideas. This starts with the  30-year Penny For Transportation Surtax that was passed last November and is set to generate billions of dollars toward improving transportation and mass transit options throughout the county. Invest: recently spoke with Monica Cepero, deputy county administrator for Broward County, who discussed what the community could expect from the revenues generated by the tax. “This sales tax is set to generate about $16 billion over the next 30 years, and will be used in the more immediate future to improve and modernize public transit services. Our long-term plan for those funds is focused on creating connectivity, extending roadway capacities, multimodal improvements and improving transportation facilities and service.”

Invest: also spoke with Gregory Stuart, executive director of Broward MPO, about the near-term changes that could be expected from the revenues collected from the tax. “Realistically, the immediate changes aren’t going to result in construction; we are focusing on enhancing the traffic signalization program. This includes a coordination between the traffic lights, people’s vehicles and installing smart communication equipment. Another immediate change that has happened already but which we’re not going to notice for about another year, is the county transit agency’s purchase of another 130 buses. Considering they are operating a fleet of about 300 buses right now, this is a one-third expansion and a significant increase in the bus system,” he told Invest:

While the tax is going to be a huge benefit for transportation in the region, a change in mindset is another factor impacting how people get around. One option is the Tri-Rail, which is celebrating its 30th year servicing the South Florida community. Tri-Rail Executive Director Steven Abrams spoke about how it is benefiting from the changing mindset toward mass transit in the area. “South Florida is a tourist and service-related economy, and these individuals, like waiters or construction workers, cannot work from their homes. We have people coming from all over the world who are used to rail transportation in their countries, and they are feeding into our system. Our roads are also just becoming so congested. It used to be that our ridership would principally, and almost exclusively, fluctuate with gas prices, but now that  gas prices are stable and dropping, we still have people riding our system because ultimately it is the overabundance of cars on the road that is urging them to seek alternative transportation.”

Abrams also spoke to how Tri-Rail has improved and updated its operations over the years to encourage use by a larger population. “Over those 30 years, we have improved our service, added more trains, added weekend and holiday service and added connections to the three airports. We are a transportation system that has become popular over time and we have really embedded ourselves in the tri-county area.” 

The other popular train in South Florida is also the newest mass transit option for the region, Virgin Trains USA. Running through the three counties of Miami-Dade, Broward and Palm Beach, the train is looking toward the future by connecting the three counties with Orlando and an eventual Tampa Bay stop as well. 

Patrick Goddard, president for Virgin Trains USA, discussed with Invest: how it wants to be a catalyst for transit change in South Florida. “We are reinventing train travel in America, so there are always going to be challenges, but none that we have not been able to overcome so far. The advent of this project has awakened a desire and a curiosity within the municipalities to recognize the full potential for mass transit in South Florida. We are solving the challenge in Florida of medium-haul travel. Airlines take care of long trips, while rideshare, motorized scooters and buses take care of short ones. There has always been this gap with the 200- to 300-mile distances that are too short to fly and too long to drive. By introducing an option like this, it encourages people to leave their cars at home and start using a more environmentally sustainable means of transit.” 

A key factor in remaining economically sustainable is having good transportation and mass transit options. As Broward County continues to develop into an economic powerhouse so to must its transportation, and with changing mindsets and push from community leaders the future looks bright. 

To learn more about our interviewees, visit:

https://www.tri-rail.com/

http://www.browardmpo.org/

https://www.gobrightline.com/

https://www.broward.org/

Business is Booming for Deerfield Beach

Business is Booming for Deerfield Beach

By Max Crampton-Thomas

2 min read September 2019 — When discussing growth in Broward County, the conversation would typically center around the economic hub that is the city of Fort Lauderdale. While it may be the most universally recognized city in Broward, it is certainly not the only one in the county experiencing an economic boom.

Located at the northernmost point of Broward County is Deerfield Beach, a city whose growth cannot be understated or overlooked. Home to over 80,000 individuals, this beach community has capitalized on the economic prosperity and ever-increasing migration of individuals to the South Florida region. Invest: Greater Fort Lauderdale spoke with Bill Ganz, the mayor of Deerfield Beach about the city’s major developments in the last year. “We have had a lot of growth in the city in the last 12 months, including over 11,000 building permits that total nearly a billion dollars in new construction. We have new residential developments under construction from some of the top developers in the area, such as Lennar, Toll Brothers, Ram Realty and Weingarten Realty. One of the finest organizations in Broward County is also located in our city, JM Family Enterprises. They are working on a $176 million expansion of their corporate headquarters,” he told Invest:. 

The growth of Deerfield has not just been predicated on the development of new construction projects for the private sector. The city has recognized the importance of reinvesting in itself to better serve its residents. This is apparent in the ongoing construction of a new 12,000-square-foot community center, which is a revitalization of the old Tigner Community Center. When completed, it will be one of the largest community centers in Deerfield Beach. 

Successful economic growth of an area in Broward County is also dependent on addressing future threats to that growth. Ganz made a point of talking to Invest: about how the city is addressing the looming threat of sea level rise and its efforts toward environmental resilience. “We have been working on these issues for several years, starting with the West Wellfield project, which helps to solidify the water system in Deerfield Beach, so we are much better protected against salt water intrusion. We have taken the initiative to become LEED certified with some of our city projects that have recently finished, including the new pier and facilities on the beach.” 

He continued to speak on how he hopes Deerfield will serve as a positive example on these issues for other areas of Broward County. “We have a new Siemens Energy Efficiency Program that we hope can be used as an example for other municipalities to address these issues. The city has also been working on an Emergency Preparedness and Response Plan. We don’t want to just talk about sea level rise, but really address it from a safety standpoint, especially in the event of another hurricane.” 

The advancement of Deerfield Beach has not been by chance, and can be attributed to well-thought-out and deliberate initiatives and actions taken by the city’s public and private sectors. There is a recognition that to sustain the economic growth, the city must continue to present unique opportunities to businesses in the area. 

One of the ways the city is doing this is by recognizing the need to retain a strong workforce within the city, as highlighted by Ganz: “We want to make sure that we provide them with a wide variety of opportunities, not just entertainment, but business opportunities as well. We also are trying to make sure that we are appealing to all generations of the workforce. One of the ways we hope to accomplish that is with some of the new residential construction that is being built. We have worked with these developers to make sure they are keeping the new buildings attractive to all segments of the workforce in the city. We are also fortunate to have the most beautiful beaches in all of Broward County, and these people can really take advantage of this being a nautical destination.” 

While it has been a successful year for the city, local government and the business community will continue to focus on sustaining this growth for the foreseeable future. 

To learn more about our interviewee, visit:

http://www.deerfield-beach.com

Spotlight On: Bret Perkins, Vice President, External & Government Affairs, Comcast Corporation

Writer: Yolanda Rivas

2 min read SEPTEMBER 2019 — The Comcast Technology Center just received one of the development industry’s biggest awards: the 2019 Urban Land Institute’s annual Global Awards for Excellence. The Philadelphia building won the recognition along with 11 other projects from around the world. The $1.5 billion development was designed for namesake tenant Comcast, which has 4,000 employees in the tower. The American telecoms company has had an enormous impact on Philadelphia’s economy and the Invest: Philadelphia team sat down with Comcast Corporation Vice President of External & Government Affairs Bret Perkins to explore the company’s impact and future plans for the Philadelphia region.

What impact will the Comcast Technology Center have on Philadelphia’s economy over the long term?

Comcast has had an unwavering commitment to the city of Philadelphia for over 55 years, and the addition of the Comcast Technology Center to our campus is the latest example. We have approximately 4,000 engineers, software developers, and technologists developing next-gen products in the Comcast Technology Center, and we are recruiting and trying to retain world-class technology talent here in Philadelphia. The fact that we have invested and built this campus in Philadelphia is a statement unto itself and gives a sense of what we think about this city, which is our home. This is a space where we can recruit, retain and grow a talent base to build world-class products. 

The Comcast Technology Center is also the new home of NBC10 and Telemundo62, providing them a state-of-the-art studio to deliver the best news to the Philadelphia community.  The top floors are occupied by Four Seasons Hotel Philadelphia, which will offer five-star accommodations with magnificent views, fantastic restaurants, and will deliver an unparalleled experience…all contributing to and supporting the success of Philadelphia.

 

How does Comcast support the local startup community?

LIFT Labs and our team that does entrepreneurial engagement is our front door to the startup community around the country. LIFT Labs in Philadelphia is particularly unique because we have a space that is really intended to be a convening spot for the startup and entrepreneurial community. It’s about us working with the startup community and entrepreneurs to help them build their businesses, but also for us to learn from them. We also have the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, which is designed to support connectivity, media and entertainment startups. Our inaugural Comcast NBCUniversal LIFT Labs Accelerator took place in summer 2018, and eight out of the 10 companies that participated ended up with some sort of proof of concept partnership with Comcast NBCUniversal. The participants get to meet with mentors and coaches who are world-class in everything they do. This a way for us to help build this ecosystem and partner with startups. 

 

What impact will the 3,500-seat esports arena have on the city? 

Comcast Spectacor and The Cordish Companies recently announced they will build the first purpose-built facility of its kind in the country dedicated to esports. It will also be the home of the Philadelphia Fusion, our Overwatch League esports team. This is a great development for the city. It will bring additional energy and become a hub for esports. There are a number of businesses that have built up around esports, such as N3rd Street Gamers, an amateur and semi-pro esports network. Our dedicated esports arena is part of a huge investment we are making in the Philadelphia Sports Complex, which includes the $250 million renovation of the Wells Fargo Center; the creation of Pattison Place, an $80 million, Class-A office tower; and Fusion Arena, which is a $50 million investment. That is a significant amount of investment in Philadelphia and another vote of confidence in our home city.

 

To learn more about our interviewee, visit:

Comcast Corporation: https://corporate.comcast.com/ 

LIFT Labs: https://lift.comcast.com/ 

Comcast Spectacor: http://www.comcastspectacor.com/  

Fusion Arena: https://fusionarenaphilly.com/

The Future is Now for FATVillage

By Max Crampton-Thomas

 

3 min read August 2019 — Fort Lauderdale’s FATVillage makes up for what it lacks in size with a treasure trove of arts, cultural and technological offerings. Founded in the late 1990s by Doug McCraw, the four-block historic warehouse district has developed into an arts hub to rival the most established arts districts in South Florida. While the area was originally founded as a way to rally philanthropic support around the artistic community in Fort Lauderdale, it is now transitioning into the premier destination for artists, small-business owners, technologists and arts enthusiasts.

The emergence of FATVillage has been a thoughtful and deliberate process of encouraging smart development that never diverts from the emphasis on art as the main part of the neighborhood’s DNA. This stands true for the introduction of more mixed-use development into the area, as McCraw highlighted in a recent interview with Invest: Greater Fort Lauderdale, discussing how that development is not only a new concept but also positively affecting the surrounding neighborhoods. “FATVillage has consistently been a significant economic driver in the Broward County region. It has acted not only as an arts community but also as a nucleus for a lot of the development in Flagler Village. What we are doing in terms of using art as a driver of mixed-use development is still a new concept, and not many developers are integrating product development with a creative community in the same way that we are,” McCraw told Invest. 

He also acknowledged that while FATVillage is undergoing a transition to focus on developing its status as an economic driver in the region, the reason for the district’s success has been the deliberate and careful process of deciding who can lease inside the area. “FATVillage is at a transition point. We are very focused on developing FATVillage to make it a treasure for Fort Lauderdale. We have aggregated various types of coworking spaces with different disciplines, all of which are major components of FATVillage. We have a curated process and we do not just lease to the first person who walks in the door. Our focus on art as an integrated part of the DNA of FATVillage makes us a unique component of Fort Lauderdale’s culture,” McCraw said

Helping to achieve this vision for the future of FATVillage, while also remaining true to its arts identity, is Urban Street Development, which has been involved with the district from the beginning. Invest: recently had a conversation with the Co-Founder Alan Hooper about what the next phase of development for FATVillage will look like. “In August, we intend to deliver a plan that will take the FATVillage Art District in downtown Fort Lauderdale into an exciting era that will combine food with art and technology (FAT) and develop a neighborhood where people and businesses of all sizes can find a place to live, create, collaborate, and socialize. The 5- acre-plus plan fully embraces the arts and elevates the opportunities for artists and creative businesses alike. Positioned inside the downtown core, the Opportunity Zone, and a block from Brightline, the options for community building are endless,” Hooper told Invest:. “We want to help FATVillage evolve into the place it should be. A place that is attractive to creative businesses while maintaining the artists who made us a well-known destination. We want to build some affordable housing for artists and local creative people, as well as really cool workspaces for start-up businesses that might represent art in another way, through video or audio, the art of the word, or the art of food. A place like this will be very attractive to businesses that benefit from hiring within a congregation of talent. In the end, we are creating a village that all people can grow with, be a part of and enjoy.” 

Arts and culture is a major key in Florida’s economy, and even more so in Broward County. Areas like FATVillage play a vital role in keeping arts in the county, and acting as a significant economic driver for the region. FATVillage has long been an attractive destination in Fort Lauderdale, but it is now on the cusp of a major transition into a true arts and economic staple in Broward County. 

 

To learn more about our interviewees, visit:

https://www.fatvillage.com/

http://www.urbanstreetdevelopment.com/

Invest: Miami speaks with Alexandra Villoch, President & Publisher Miami Herald Media Company

Invest: Miami speaks with Alexandra Villoch, President & Publisher Miami Herald Media Company

While in other parts of the U.S., Hispanics may be considered part of a niche or minority market, in Miami-Dade County, the Hispanic market is the general market. Broadly speaking, Hispanics in Miami are highly entrepreneurial and more affluent, better educated and more technologically engaged than they may be elsewhere in the U.S.

A large portion of the Hispanic population in Miami-Dade prefers to speak Spanish. El Nuevo Herald attracts these Spanish-preferring Hispanics while the Miami Herald attracts the English prefer-ring Hispanics. We also have Hispanic readers who buy both the English-language Miami Herald and its Spanish counterpart El Nuevo Herald because the coverage of the two papers is quite different.

El Nuevo Herald focuses more on news and issues that pertain to Latin America, especially Venezuela, Colombia and Cuba, while the Miami Herald emphasizes local or national news with the U.S., even as its coverage of Latin America is renowned nationally and internationally. We even have differ-ent editorial perspectives for the two newspapers that hold distinct views as they serve different audiences. A perfect example: during the Florida gubernatorial elections, the editorial staff at Miami Herald backed candidate Charlie Crist, while those at el Nuevo Herald supported incumbent Rick Scott.

It is important to note that our Hispanic readership is not monolithic. For instance, there is a big difference demographically between digital and print consumption among our Spanish readers, as is the case with our English readers. Both El Nuevo Herald and Miami Herald digital readers skew younger, more affluent and have a higher education level than readers of the print version. Essentially, we are addressing a much different constituent and audience in the digital space in Spanish and English than on the print side. As Hispanics in the U.S. continue to grow its size and influence on culture, economics and politics, it will become extremely important to understand the nuances of this mar-ket, and Miami-Dade County will be ahead of the curve nationally because of its proficiency and experience catering to this demographic.