The Real Winner in Super Bowl LIV

The Real Winner in Super Bowl LIV

By: Max Crampton Thomas

2 min read February 2020 Over the course of last week the excitement for Super Bowl LIV was palpable throughout Miami-Dade County, which was not surprising with over 200,000 people visiting South Florida to watch the Kansas City Chiefs take on the San Francisco 49ers. Ultimately the Chiefs came from behind to snatch their first Super Bowl title in 50 years. While the final numbers aren’t yet in, the early indications suggest another winner from the NFL championship: Miami-Dade County.

 The expected economic impact for the Miami-Dade area when the final numbers are reported from the past week’s events? $500 million. This would be a significant boost from Miami’s last Super Bowl (XLIV) in 2010, which generated $234 million for the region, and the 2007 Super Bowl (XLI), which accumulated $463 million in economic impact.  

The stellar financial results are thanks to well-thought-out events and years of deliberate planning by local leaders and organizations, like the Super Bowl Host Committee. Events like Miami Beach’s Super Bowl Experience and Bayfront Park’s Super Bowl Live were glowing examples of why this Super Bowl was a major win for Miami-Dade. 

Equally impressive was the windfall from “free publicity” that was afforded to Miami, thanks to media coverage of the game and the surrounding large-scale events. In fact, according to the South Florida Business Journal, during a panel discussion on Feb. 3 between local leaders for Super Bowl LIV at the University of Miami’s Carol Soffer Indoor Practice Facility, Miami Super Bowl Host Committee Chairman Rodney Baretto said the figure related to free publicity would be “in excess of $200 million” for Miami-Dade. 

This Super Bowl also provided an opportunity to some of the smaller, local businesses in the region through the Business Connect program. This program afforded close to 300 South Florida-based minority-owned businesses with vendor contracts in order to help in supplying their services and products for the events happening in the region and on the day of the game. 

Another opportunity resulting from Super Bowl LIV was the Super Bowl Legacy Grant Program. This program consisted of the NFL Foundation donating $1 million to the host city, which was then supplemented by funding from the Miami Dolphins and the Miami Super Bowl Host Committee, bringing the grand total to $2.4 million. The money has since been distributed to five capital improvement initiatives throughout the South Florida area. These include new lighting for Bayfront Park in Miami, new synthetic turf for Gwen Cherry Park and a new Outdoor Fitness Zone for Plantation Heritage Regional Park in Broward County. 

One of the biggest winners from the Super Bowl events was the hospitality sector in Miami-Dade and Broward County. With room rates in the Downtown Miami and Brickell areas ranging anywhere from $500 to $5,000, the Super Bowl provided local hotels with an opportunity that couldn’t be missed. The South Florida region was prepared for this onslaught of new guests into the area, with more than 10,000 new rooms being added since the last Super Bowl in 2010. 

While the Chiefs may be walking away the official winners of Super Bowl LIV, Miami-Dade and the South Florida region are the true beneficiaries of a job well done. 

To learn more visit: 

https://www.miasbliv.com/

 

 

No Lull for Football Fans in Tampa Bay

No Lull for Football Fans in Tampa Bay

By: Max Crampton-Thomas

2 min read January 2020 If the last few weeks in the Tampa Bay region have felt like a nonstop marathon of events and gatherings, that’s because it has been. While the region has been celebrating the multiple holidays and enjoying the dozens of holiday happenings around the area, there have also been some significant sporting milestones, specifically in the world of football. As the season closes for the NFL in Tampa Bay, another one begins for the new XFL and the beginning of 2020 also marked another successful bowl game in the Bay. 

 

The end of the NFL 2019 regular season was lamented by a 28 to 22 Buccaneers loss to the Atlanta Falcons in overtime. While it was not the season Bucs fans were hoping for, it did leave some room for hope in the next season as well as some shining moments that will be enshrined in Buccaneers history. This season saw the complete dominance of what could possibly be the best wide receiver duo in the NFL, Buccaneers Mike Evans and Chris Goodwin. Between them they had almost 2,500 receiving yards, 17 touchdowns and they were both chosen to represent the NFC in the Pro Bowl. 

Then there is the curious case of the Buccaneers starting quarterback Jameis Winston, who was just the eighth quarterback in NFL history to throw for over 5,000 passing yards in a season, becoming the passing yards leader for the 2019 season. This in itself should be a huge advantage on the resume of the quarterback, who was playing for a new contract this season, but that same resume for this year is marred with a new NFL record – Winston is the first quarterback to throw for 30 passing touchdowns and 30 interceptions in a single season. So while head coach Bruce Arians has a lot of positives on the offensive side heading into his first offseason with the Bucs, there are some significant decisions to be made this offseason in regards to the future face of the franchise. 

Jan. 1 not only marked the beginning of the new decade, it was also the day to catch the annual Outback Bowl held at Raymond James Stadium. The bowl game, which has been played in Tampa Bay since 1986, is a staple in the community and receives support from some of the largest local institutions like Pilot Bank and Visit Tampa Bay. The game itself saw the #18 ranked Minnesota Golden Gophers take on the #12 ranked Auburn Tigers in what was an exciting game through all four quarters. While both teams jumped out to strong starts in the first quarter, Minnesota capitalized on the momentum by scoring 14 in the 2nd quarter and ultimately Auburn was never able to make a push to get ahead. With Auburn trailing for the rest of the game, the final score resulted in a 31 to 24 victory for the Minnesota Golden Gophers. 

With the end of the Bucs season and the passing of another Outback Bowl, the Tampa Bay region would normally go into a football lull, but thanks to the introduction of a new XFL team, the Tampa Bay Vipers, there will be no shortage of football to enjoy. Invest: recently spoke with the president of the Tampa Bay Vipers, Josh Bullock, about the process of bringing this team to the region and why Tampa Bay is perfectly suited for another football franchise. “The process of bringing this team to Tampa Bay has been exciting, intense and rewarding. Thankfully, we have great leadership, both in the region and throughout the league, starting with the chairman of the XFL, who gave us the time and resources to build this league the right way,” Bullock stated. “We anticipate playing a fast, fun style of professional football at Raymond James Stadium for Tampa Bay fans. I believe Tampa Bay is perfectly suited for this XFL team because of the great sports fans we have throughout our community. There are many entertainment options available and our community will continue to gravitate to products that are enjoyable, engaging and offered at an affordable price. That is exactly what the XFL is going to provide.”

Football fans won’t have to wait long to start enjoying everything the XFL promises to provide as the first game is slated for Sunday, Feb. 9, against the New York Guardians. The team’s home opener at Raymond James Stadium is scheduled for Saturday, Feb 22, versus the Houston Roughnecks. 

To learn more about our interviewee, visit:

https://www.xfl.com/en-US/teams/tampa-bay

 

How Did Thanksgiving Become Game Day for the NFL?

How Did Thanksgiving Become Game Day for the NFL?

By: Sara Warden

2 min read NOVEMBER 2019 — On Thanksgiving, there is only one thing that comes close to turkey in importance for Atlanta sports fans, and that’s the NFL’s game schedule. This year, the Atlanta Falcons will be one of three teams hosting the Thanksgiving Day games, facing off again the New Orleans Saints. 

This will be the Falcons’ fourth Thanksgiving Day game, and having lost against the Saints last year on their home turf, this one is sure to be a must-watch. Those fans going to watch the game live could also feel a little pain in their wallets: Last year’s Saints-Falcons game was the most expensive Thanksgiving Day game for fans, with an average ticket price of $518 on the secondary market.

No doubt, Thanksgiving football is big business for the NFL. In 2018, NBC’s primetime viewing of the Falcons-Saints game brought in an 11.4/24 rating, up 18% from 2017’s Washington-New York Giants primetime game on NBC and the network’s best Thanksgiving night NFL performance since 2015. For the rights to a selection of high-profile games that includes the Thanksgiving game, Super Bowl Broadcasts and Thursday Night Football, NBC is paying $1.1 billion a year to the NFL.

That explains why the tradition stuck, but why did it start? Although it doesn’t quite go back to The Mayflower, the Thanksgiving game is a long-standing tradition spanning back as far as 1920. Political upheaval during the time meant the games were sporadic, but eventually in 1934, George A. Richards bought the Portsmouth Spartans, renamed them the Detroit Lions and gave Thanksgiving another try. 

This was largely a solution to the problem of low attendance during the year, but the Thanksgiving game became a rousing success. First, people already had the day off work and second, it became an escape for those looking to perhaps spend less quality time with family. More than 26,000 people booked tickets weeks in advance and reportedly thousands more were turned away at the gate.

In 1966, the Dallas Cowboys saw the success of the “Detroit Lions vs…” games and decided to get in on the action. Since then, both teams have played each year, with one additional game added to the roster. This year’s Falcons-Saints game will be played in the new, state-of-the-art Mercedes-Benz stadium – “the finest sports and entertainment facility in the world,” according to Dan Corso, president of the Atlanta Sports Council.

The stadium was funded by a largely taxpayer-based system, in a $2.4 billion investment based on bonds and hotel taxes. And Mayor Keisha Lance Bottoms believes the stadium may allow Atlanta to host many more high-profile sporting events, including these popular Thanksgiving games. “I think it’s well worth the investment, and when you look at the long-lasting impact and our ability to showcase Atlanta, sometimes you have to spend a little money to make a little money,” she told USA Today.

To learn more, visit:

https://www.metroatlantachamber.com/councils/atlanta-sports-council

https://www.atlantaga.gov/government/mayor-s-office/meet-the-mayor

Buccaneers Hope Offseason Moves Score Touchdown

Writer: Max Crampton-Thomas

2 min read August 2019   There is perhaps nothing more synonymous with Tampa Bay than its football team, the Tampa Bay Buccaneers. Since officially joining the NFL in 1976, the Bucs have become a staple in the Tampa Bay region. The team’s history includes the highest highs and lowest lows, from a dismal 0-14 inaugural season to a Super Bowl title in 2003. Now only weeks away from the start of the 2019-2020 season, the Bucs are looking to bounce back from last year’s tumultuous campaign that resulted in a 5-11 win-loss record and a last-place divisional finish for a second straight year.

The Bucs have not allowed last year’s disappointing season to distract them from what could possibly be a comeback season in the making. After the final loss last season, the Bucs dismissed head coach Dirk Koetter. They have since hired two-time Associated Press NFL Coach of the Year Bruce Arians, who has been swift in his moves to strengthen the team’s defense and instill a winning culture within the locker room. The Buccaneers added some significant depth to their defense with their 2019 first round pick, linebacker Devin White, and with the addition of five-time Pro Bowl defensive end Ndamukong Suh.

While the city of Tampa Bay is eager to see the team return to its glory days as Super Bowl champs, there may be no one more focused on having a winning season this year than Bucs’ quarterback Jameis Winston. The national championship and Heisman Trophy winner has had what can be best described as an inconsistent NFL career. Entering the fifth and final year of his rookie contract, the former first round pick will undoubtedly look to use this season as his campaign to remain the team’s franchise quarterback. 

The Buccaneers franchise and fanbase can also look forward to an improved Raymond James Stadium, which underwent a $160 million renovation in the offseason. The stadium, and more broadly the City of Tampa Bay, will be home to Super Bowl LV in 2021, marking the fifth time Tampa Bay has hosted football’s biggest event. Invest: Tampa Bay spoke with Brian Ford, COO of the Tampa Bay Buccaneers, who discussed what it means to host this event once again. “It’s going to be Tampa’s fifth Super Bowl, which is great when you think about all the many, very exciting cities that can host the Super Bowl. We’re very proud of that. Tampa hosts a ton of big events, and we do them well. We worked closely with Rob Higgins of the Tampa Sports Commission, Eric Hart and Mickey Farrell of the Tampa Sports Authority, Commissioner Ken Hagan of Hillsborough County and the city of Tampa in putting together the best bid and best format for this mammoth event. When you sit down and look at it, it’s truly remarkable that so many in Pinellas County and Hillsborough County all came together for one event. And there’s no way that we would’ve been offered this opportunity if we hadn’t made a major investment in the renovations, of which we’re also very proud.”

The only thing that could make hosting a Super Bowl better for the Tampa Bay region would be to see the home team competing in it. While that may be a long shot at this point, the Buccaneers will have this season and next to prove they are a franchise that can compete at the highest level. It’s still early, but all signs seem to be pointing to a brighter future for the Tampa team. 

 

To learn more about our interviewee, visit:

https://www.buccaneers.com/