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Rodeo strengthens Houston economy before World Cup
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Rodeo strengthens Houston economy before World Cup
Key points: • The Houston Rodeo generates major annual economic impact, acting as a recurring driver for tourism and local business. • New premium experiences and programming are expanding revenue and audience reach. • The event supports agriculture, education, and serves as a test run for large-scale events like the 2026 World Cup. March 2026 — The Houston Livestock Show and Rodeo returns March 2–22 with new premium hospitality, a...
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I:BSS
All Markets
With the Invest: Business Sentiment Survey, we take a deep dive into our markets through an on-the-ground approach to tell you why you should be doing business there.
The Regional Economic Sentiment Index, drawn from the Invest: Business Sentiment Survey (I:BSS), tracks perceptions of economic strength across 20 U.S. metro areas. The index is based on a standardized question posed to senior executives and public officials featured in Invest: reports, asking them to rate the strength of their regional economy on a scale of 1 to 5 (5 being strongest).
Sentiment remained stable from late 2023 through most of 2025, but it became more volatile following the January 2025 political transition, as a new wave of tariff activity and shifting trade expectations introduced greater uncertainty. After a mid-2025 slump and a brief rebound in early fall, sentiment declined sharply at year-end, with December 2025 marking the weakest reading of the series.
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caa is an integrated media company that connects the dots in the markets it covers, providing business intelligence to businesses, executives, investors, and entrepreneurs across its digital and print platforms. It produces annual economic reports and engaging content on important US metro regions, while forging strategic connections through its conferences and events.
