April 2018 — From the Dolphins’ “perfect season” and back-to-back Super Bowl wins in the 1970s to the Heat’s back-to-back NBA championships in the 2010s, Miami has consistently been known for its talented sports teams. The city’s teams have been home to many of the best players in every major sport, including Dan Marino, Giancarlo Stanton and the powerhouse “Big Three”: Dwayne Wade, LeBron James and Chris Bosh. To continue Miami’s legacy of sports domination, 2017 brought many highlights to this wonderful city.
The Miami Hurricanes football team landed a near-perfect season, finishing 10-3 after appearing in the Orange Bowl for the first time in over a decade. Many were calling it “the return of the U,” referring to the iconic era of Hurricane domination in the 1980s.
Another huge return happened in Miami recently. This past February, Dwayne Wade, a member of the “Big Three” and a key contributor to Miami’s consecutive championship titles in 2012-13, re-signed with the NBA’s Heat after playing two years on other teams. Miami fans could not be more thrilled about his return and are looking forward to seeing the tremendous talent he brings to the court.
Additionally, Miami is in the midst of welcoming its newest sport: Major League Soccer. David Beckham has been working tirelessly for the past four years to make his dream a reality. In January, he made the announcement that a Miami MLS team has officially been created. Although the team does not yet have a name, Miami residents and soccer fans are already enthusiastic about what the new team has to offer.
Invest: Miami spoke with a number of leaders in the city’s sports industry to gain insight into how Miami sports teams create a community bond and the ways these exciting highlights will impact their fan base. Here’s what they said:
Kim Stone, Executive Vice President & General Manager, The Heat Group
“We’re in the middle of a more than 350-game streak of sellouts that dates back to 2010, when the Big Three of Lebron James, Chris Bosh and Dwyane Wade first came together. The impressive thing is that we have been able to sustain this after the Big Three departed. We have seen our community and fan base grow from being fans of individual players to fans of the Miami Heat. This year, we are thrilled that Dwyane Wade has returned. From a business standpoint, he is the Miami Heat, so he drives increased interest in terms of tickets, viewership on TV, merchandise sales and enthusiasm for our team. Still, to our fans, it doesn’t matter what name is on the back of the jersey; the name on the front, Miami, is what matters.”
Don Shula, Owner, Miami Dolphins
“I think the fact that our initial success came at the same time as the rejuvenation of Miami goes hand-in-hand. We helped shine a spotlight on the region, and that exposure helped show many of the great qualities of the city that makes it such an attractive place to work and live. With the Dolphins playing well again and bringing a sense of excitement throughout South Florida, it will add yet another positive characteristic to such a vibrant region.”
Udonis Haslem, Captain, Miami Heat
“We’ve built a tradition over the past 14 years, winning three world championships, which is unheard of in this sport. You can’t think about Miami without thinking about the Heat. You think about the standards, the city, the flash, the glitz, the glitter, the food and the different cultures, and the Miami Heat embraces all of that. You also think about Overtown and the inner city. Since I have been a part of the Heat organization, we have done a tremendous job of impacting the entire city. Even those who can’t afford tickets are able to come to the games.”