Writer: Liz Palmer
2 min read July 2022 — The city of Hallandale Beach has caught the attention of those relocating to South Florida with developers having called the city “underdeveloped and a place for opportunity.” Between outside developers’ increasing interest and the commitment of local officials to the city’s sustainable growth, Hallandale Beach is seeing over $1 billion in development with more to follow.
Most recently, development began in June on what will become the new Hallandale City Center, a mixed-use plan that will include about 8,000 square feet of retail space for a “Green Grocery” store and 270 parking spaces. At the project’s groundbreaking, Hallandale Beach Community Redevelopment Agency (CRA) Executive Director Jeremy Earle called the City Center “one of the biggest projects that the HBCRA has undertaken to date.” A press release noted the development’s alignment with the organization’s redevelopment plan, promising a connection between the Food, Fashion, Art and Design District, Artsquare and Atlantic Village that will play a role in providing necessary, diverse housing options.
In an interview with Invest: this spring, Deputy Director of the Hallandale Beach CRA Faith Phinn predicted Hallandale Beach would look noticeably different in five years. Infrastructure such as the City Center, as well as that of streets, lighting, housing, the arts and other priorities remain a focus for Phinn and the Hallandale Beach CRA. “For us, we want to make sure we are putting the city of Hallandale Beach on the map,” she said. “Also, we want to make sure we complete all of our infrastructure plans. We want to make sure we are building a robust housing program. In the next five years, people will see the changes more completely. The CRA has been the face of the city for a long time. We have been able to reach residents and secure businesses. The impacts are long-lasting.”
The Hallandale Beach Commons is another recent project for the organization and is one of the first townhome developments to touch the northwest side of the city by the Foster Road Corridor, a historically African-American community, in years. According to the project’s news release: “The neighborhood has been in the process of reviving its cultural and historical significance,” with plans in motion to continue the revitalization to complement the Hallandale Commons project. The Florida Community Loan Fund reported 10 townhomes having been developed for the project, featuring workforce, budget-friendly options. “Strong support from the CRA and the City are indicative of their confidence that the project will be catalytic for neighborhood redevelopment,” the report said.
Phinn said the residents of Hallandale Beach are working together to ensure the continued development is intentional and sustainable for the long term. “We have a clear vision of how we want to brand ourselves and what we want to create,” she said. “We are changing our culture to provide a nightlife and a family feel. We’re working on those changes to make sure that this is a city where people stop.”
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