Art Basel Miami Beach: Gateway to the World

By staff writer
December 2018 – 2 min. read

December 2018 – Miami is known to many as the “Gateway to Latin America.” While the city has always been regarded as an international hub, its global footprint has grown in recent years, particularly in terms of arts and culture. A key contributor to this is Art Basel Miami Beach, an annual December art show that packs the city with international tourists.

With the 2018 edition of the show happening December 6-9, and Miami Art Week kicking off on December 3 and closing on December 10, Miami residents far and wide are preparing themselves for seven days of nonstop art, events and high-profile parties that bring in influential figures (and street traffic) from around the world.

In 2017, Miami’s Basel saw the likes of Cardi B, Drake and Paris Hilton, with showcased art by Andy Warhol and Basquiat.


The show attracted 82,000 visitors to the city — nearly triple that of the 30,000 seen in 2002, the show’s first year — and showcased 268 galleries with artwork from 32 countries. This year’s show will be just as broad and diverse as that of previous years, and many of the galleries will highlight social, political and cultural issues, with themes such as colonialism and post-colonialism, gender politics, immigration, feminism, climate change and racial inequality.

Since its establishment, the show has spurred the growth of other art fairs and events in Miami, all of which occur during the same week. The effect is what has become known as the “Basel halo.”

When Capital Analytics sat down with Kieran Bowers, president of Swire Properties Inc., he pointed to the fact that Basel, and the dozens of other events under its “halo,” help to stimulate Miami’s tourism industry during a time when most other cities experience a lull in such activity — i.e., post-Thanksgiving through the beginning of December.

“Basel started as a Miami Beach proposition, and now it has broadened to many parts of the city as a celebration of art in general,” Bowers stated. “It’s a huge positive boost for the city in a period where other cities are in a post-holiday lull. There is a large influx of businesspeople and cognoscenti, domestic and international, that brings an outside investment boost to the city’s retail, hotels and restaurants.”

Miami’s arts and tourism industries are now more robust than ever before, and it is events like Art Basel that help ensure the long-term growth and sustainability of these sectors by furthering the city’s exclusivity and global appeal. Given the velocity of Art Basel Miami Beach’s popularity, one can expect this year’s show to be the largest and grandest yet.

For more information about Art Basel Miami Beach, visit

For more information regarding our interviewees, please visit their websites:
Greater Miami Convention and Visitors Bureau:
Swire Properties:



A Surge of Competition

By staff writer
October 2018 – 2 min. read

Over the last five years, several new hotels have been announced in Philadelphia to accommodate the waves of leisure and business travelers visiting our fair city. These are both big-name hotels and smaller boutiques, both of which are strengthening Philadelphia’s credibility as a prime tourist destination. What’s more, nearly all of these hotels are planned for Center City.

Visit Philadelphia recently reported that “nine new hotels are unlocking 1,902 new rooms to meet visitor demand, which has increased at a rate of 86 percent over the past 20 years.” And these new projects couldn’t come at a better time. Visit Philly also reported that in 2017, a record was set for 1.1 million leisure hotel room stays, a 334 percent uptick since the late 1990s. With nearly 44 million leisure travelers visiting Philadelphia last year, leisure travel is the biggest driver for bookings in the city as a whole.

One of the newest hotels on the scene is the Cambria, located along the Avenue of the Arts in downtown Center City. General Manager Jerry Rice says that this hotel is owned and built by Philadelphians for Philadelphians. “We’ve worked hard to curate a sense of place with the locally inspired designs and unique upscale amenities that the Cambria brand is known for nationwide,” Rice told Invest: Philadelphia when he sat down with our team earlier this year.  “Our presence on Broad Street has drawn consistent interest from travelers and locals alike, and we hope the hotel will continue to serve as a gathering place for all to experience the heart and soul of the city.”

Nevertheless, with so much new inventory coming online in Philadelphia’s hotel and hospitality sector, existing suppliers are rightly apprehensive. We spoke with some of these hoteliers to get their take on the issue.

Philadelphia’s Warwick Hotel.

“Philadelphia is seeing a 2,000-room increase from 2012 to 2019, so inventory is going up quite a bit,” Ed Grose, executive director of the Greater Philadelphia Hotel Association, told Invest:. “This means that we have to be on top of our game in terms of marketing the city and bringing people in.”

As inventory increases, it will become more difficult to keep Philly hotels running at 80 percent occupancy. The Hotel Association is hoping that the proposed hospitality investment levy will help the average daily rate increase.

The positive side of the story, as Michael Roberts, general manager of the Windsor Suites, understands it, “is that we hope the increase in rooms available in Center City Philadelphia will help to accommodate large conventions needing more rooms available within proximity to the Convention Center.” The increase in demand across all segments — including the corporate, convention and leisure businesses — should help to mitigate the effects hotels across the city might feel as the supply of available rooms increases.

For institutions like the Rittenhouse Hotel, it’s all about staying true to their history and their goals. “We want to deliver on the expectations and services of a traditional luxury hotel without the weight of a brand,” General Manager Reginald Archambault told Invest:. “Our ultimate goal is personalized service. It doesn’t matter if you are coming in for a stay, a spa treatment or tea; we want you to have a memorable and wonderful time. We want everyone who comes to the Rittenhouse to feel cared for, and it is that philosophy that keeps people coming back.”

These are the strategies that will allow Philadelphia’s hotels to stay competitive in the face of a rapidly growing hospitality industry. We’re excited to see what the future holds for Philly’s hotels!

For more information about our interviewees, visit their websites.
The Cambria:
Windsor Suites:
Rittenhouse Hotel:
Greater Philadelphia Hotel Association:
Visit Philadelphia:

Tampa Bay’s “Lost Summer”

By staff writer
October 2018 – 2 min. read

There’s no escaping the fact that the 2018 summer tourist season on Florida’s Gulf Coast has been one of the worst in recent memory, both economically and environmentally. The major red tide event has led to record-low occupancy rates for local hoteliers and restaurateurs. In some counties, residents are already referring to it as the “lost summer” due to the estimates of revenue lost from lack of tourists. While mostly restricted to the west coast of Florida, the outbreak of red tide has recently turned up on the Atlantic coast and parts of South Florida as well.

Nearing the end of September, well over 700 tons of red tide debris had been collected in Pinellas County. Similarly, 40 businesses in the area reported losses of at least $128 million. Both figures are still likely to rise as the red tide lingers beyond the summer.

For residents of Pinellas County, the trouble started months prior to the red tide actually hitting local shores. The counties to the southern part of Pinellas were hit the hardest this summer, but news sources mostly from outside of the state more or less lumped all of the central Gulf Coast together in their coverage of red tide, leading many beach-going Americans to believe that the entire Gulf Coast was plagued with toxic blue-green algae.

“It was reminiscent of the [BP] oil spill to some degree. It was here if you watched the national media, but it really wasn’t here. We actually never had oil on our beaches,” Keith Overton, president of TradeWinds Island Resort, told Invest: Tampa Bay when he sat down with our team earlier this week. “The national exposure and media coverage that the red tide to the south of us received killed us, even though we had very minimal red tide for only a few days here on St. Pete Beach. Our year has been destroyed financially when comparing the results to our forecast at the beginning of the year. We know with certainly that we lost somewhere around 1,000 room nights. We’ll never know how many people canceled and didn’t tell us why or never even called to book. You could easily estimate that it had a million-dollar impact on us.”

Understandably, marketing Pinellas County as a tourist destination has been a bit more challenging this year.

“Our goal is to convey the most accurate up-to-the-moment conditions of the shore,” David Downing, president and CEO of Visit St. Pete-Clearwater, told Invest:. To that end, the Visit St. Pete-Clearwater website has an online resource titled “Current Beach Conditions,” offering beachgoers real-time information about the local waterways.

The website is both industry-facing and consumer-facing. “It has 17 points across Pinellas County’s coast, updated twice daily with human eyes, ears and noses on the beach, reporting on the conditions in real time,” he says. “It has been a godsend for us because we can send people to the unaffected places.”

As far as marketing and advertising is concerned, Downing suggests that Visit St. Pete-Clearwater has had to tweak its message a bit. “[We’re talking] about many of the other facets of the destination, not so beach-forward,” he said. “We have the mural festival happening, a jazz festival and the culinary and craft beer scene, among many others.”

So what is being done about red tide? As we enter into the fall and winter months (however indistinct that transition might be here in Florida), county officials and business owners are looking forward to putting all of their red tide woes in the rear-view mirror.

A $1.3 million grant from the Department of Environmental Protection has paid for those aforementioned beach and water cleanups across Pinellas beaches, and Governor Scott has pledged a total of $13 million in grants to help affected counties battle the algal bloom.

Keith Overton says that in the future he’d like to see some funds allocated for research purposes. “I really do think that scientific research is a worthy investment to try to figure out how we can minimize the effects of red tide,” he told Invest:. “The only way we can even consider solutions is through government-funded scientific research. If we can better understand what causes red tide, we have a better shot at finding a viable solution and one that has less of an impact on the Gulf of Mexico fishery.”

For more information about our interviewees, visit their websites
Visit St. Petersburg-Clearwater,
TradeWinds Island Resort,



Tampa’s Brewing Economy

By staff writer

December 2018 – 2 min. read

With nearly 100 state-of-the-art breweries (among them, the internationally known crown jewel that is Cigar City Brewing), Tampa Bay has become a destination for craft beer tourists from across the country. Consistently ranked among the country’s top cities for craft beer, the craft beer industry in Tampa has had a positive impact on both the local economy and job creation. A recent report from the Tampa Economic Development Corporation concluded that “craft brewing had a $3.07 billion economic impact in Florida in 2017 and was responsible for more than 23,000 jobs with an average wage of $42,000.”

But for those locals who know a thing or two about Tampa’s history, there is nothing coincidental about this development. Beer production in Tampa is about as old as the city itself. It all started in historic Ybor City at the end of the 19th century, when a group of cigar factory workers decided that they needed a local source of crisp lager to complement all the fragrant maduros they were rolling.

Production obviously slowed during Prohibition, but it is now back and more robust than ever, coinciding nicely with the city’s prodigious redevelopment efforts and sharp rise in popularity.

In Tampa Bay, 2017 marked another record year for tourism, with the region welcoming 116.5 million visitors, up from a 112.4 million visitors in 2016, a 3.6 percent increase. Santiago Corrada, CEO of Visit Tampa Bay, attributes this to the area’s unique flavor.

“Our marketing has been focused on how unique we are — the art, the culture, the history, the diversity,” Corrada told our Invest: Tampa Bay team when he sat down with them earlier this month. “We started with that, and we’ve seen a great evolution of the culinary scene and craft beer breweries. We’ve taken a tongue-in-cheek approach to why you should come here and why we’re so unique. We’re not just about palm trees, the sun and the water. You can have distinct experiences here.”

Among those distinct experiences is sipping a local brew and taking a stroll down Tampa’s newly revamped Riverwalk, which, as Mayor Bob Buckhorn says, really was the lynchpin for reviving the city after the recession.

“The completion of the Riverwalk has transformed our city. It has done exactly what I knew would happen,” Mayor Buckhorn told Invest:. “Once we focused on the water and made the [Hillsborough] River the center of our urban experience, private capital would be deployed in tens of millions of dollars.”

“And now you can grab a beer and walk the entire Riverwalk with that beer in hand,” Mayor Buckhorn added. “It’s a great place to come hang out.”

To celebrate being distinguished by USA Today as the leading craft beer city in the Southeast, Visit Tampa Bay partnered with one of Tampa’s local breweries to launch its very own brew. Treasured Lager is a joint endeavor between Florida Avenue Brewing and Visit Tampa Bay that highlights Tampa’s rich history of commercial brewing and also provides a glimpse of what’s ahead.

“We started working with our craft breweries several years ago, and the success since that time has been tremendous,” says Patrick Harrison, chief marketing officer of Visit Tampa Bay.  “While many cities claim to be craft beer destinations, we are one of the original and best […] Watch for other additions in the near future.”

For casual beer drinkers and snobs alike, Tampa will certainly not disappoint. After sauntering along the Riverwalk, Tampa’s Brew Bus is a great way to sample the rest of the world-class breweries peppered throughout the city. And if you find yourself across the bay, Visit St. Pete-Clearwater offers a similar romp through the many breweries of Pinellas County in its beer passport program. The affectionately titled “Gulp Coast Passport” is a guided tour through the many craft breweries along the coastline and Downtown St. Petersburg. Participants are given a physical beer passport to chart their progress, collect stickers and win prizes.

Some of the notable spots not to be missed are Angry Chair, Coppertail, Tampa Bay Brewing Company, Cycle Brewing, 3 Daughters Brewing and, of course, Cigar City. There’s no question that beer has a significant economic impact on Tampa Bay’s economy, so grab a pint and help keep the brew flowing!

To learn more about our interviewees, visit their websites:
A Welcome from Bob Buckhorn:
Visit Tampa Bay:
Visit St. Pete-Clearwater:
Tampa Brew Bus:
Gulp Coast Brewery Tour:


High Times Ahead at the High

By staff writer
August 2018 – 2 min. read

On Monday, tickets went on sale exclusively to members of the High Museum of Art for the highly anticipated Yayoi Kusama: Infinity Mirrors, an exhibition by one of the 20th century’s most influential artists. By 10:30 a.m., there were already 8,550 museum members in virtual line. The exhibit will be on display at the High from November 18, 2018, to February 17, 2019. Tickets go on sale to the public on September 17.

Infinity Mirrors, organized by the Smithsonian’s Hirshhorn Museum and Sculpture Garden, takes visitors on an incredible journey through 89-year-old Kusama’s six decades of work, exploring the evolution of her iconic Infinity Mirror Rooms — wild vistas of color, dimension and space. With six of these rooms on display, along with a collection of sculptures, paintings, works on paper, film excerpts, archival material and additional large-scale installations from her early career to today, this is without a doubt the most comprehensive exhibition of the Japanese-born artist’s work to tour North America in 20 years.

Director Rand Suffolk. Courtesy of the High Museum of Art.

“It’s an exhibition that has sold out at each of the five venues it has visited before,” Rand Suffolk, director of the High Museum of Art, told our Focus: Atlanta team when he sat down with them earlier this summer. “It’s truly a global phenomenon. It will be a great memory maker, not only for the museum, but also for the city.”

In addition to this world-renowned exhibition, the High has plans to reinstall its collection galleries, set to debut in October 2018, marking the first significant overhaul in more than a decade. “The reinstallation has several goals,” Suffolk told Focus:. “First, we want to provide greater internal equity among our collecting areas. Second, we want to highlight our strengths in ways we perhaps haven’t in the past. Lastly, we are blessed with the incredible architecture of our buildings, and we want people to experience that in addition to the beautiful art inside.”

Since the museum’s expansion in 2005, the High has added nearly 7,000 works to its vast collection, which today numbers over 16,000 pieces. The reinstallation will highlight iconic masterpieces, as well as artwork never before seen at the High, including a piece by Kara Walker and paintings and sculptures from the 2017 Souls Grown Deep Foundation acquisition of folk and self-taught art. Part of this effort is to help the museum connect with all members of Atlanta’s highly diverse community.

“We’ve undergone a significant evolution in the past few years, one that has caused us to re­define our business model,” Suffolk said. “While we have always had a strong reputation for delivering extraordinary exhibitions, we wished to move away from providing just that one primary gateway for people to connect with the museum. Instead, our focus is on building multiple gateways for people to connect. In other words, we’ve changed our programming in an intentional effort to become a stronger magnet for every segment of the Atlanta community. Our efforts have been affirming. When it comes to demographics by ethnicity, we’ve more than tripled the level of non-white participation from 15 percent to 50 percent. In a city made up of 51 percent people of color, that’s a direct reflection of the population we serve.”

It’s clear to us that the High Museum is truly dedicated to reflecting the diversity of its community and providing a variety of experiences and educational opportunities to visitors from all walks of life, encouraging them to engage with the world of art in whatever way is most meaningful to them.

“2019 is going to be a very exciting year for us,” Suffolk told us with a smile. We can’t wait to see what the High has in store for Atlanta!

For more information on the High Museum of Art, visit


The Economy of Beer in Georgia

July 2018 — In September 2017, Senate Bill 85 went into effect, finally allowing Georgia breweries to sell beer directly to consumers in taprooms. In addition, the bill did away with mandatory tours and allowed the sale of beer to-go and food on-premise. Thanks to the new laws, SweetWater Brewing recently announced plans to turn its taproom on Ottley Drive into a restaurant and bar. But SweetWater isn’t the only brewery excited about the bill. Another wave of craft breweries has opened across the region to take advantage of the new law’s economic impact.

In 2011, the entire state of Georgia counted only 21 craft breweries. Today, that number has more than doubled, reaching more than 53 statewide. And it continues to grow, with numerous breweries slated to open in 2018. In 2016, the annual economic impact of beer for Georgia was estimated to be $8.5 billion, more than $1.6 billion of which was generated by craft beer. On a national level, breweries contributed about $68 billion to the U.S. economy, according to the Brewers Association.

Craft breweries might be small, but they clearly pack a large economic punch, especially in terms of injecting new energy and attracting business to struggling industrial districts. Breweries help to activate foot traffic, stimulate nightlife and spur economic development in their vicinity. In recognition of their impact, December’s sweeping tax reform included a provision that lowered the tax rate on beer produced in the U.S., particularly for small breweries.


In September 2017, Monday Night Brewing (MNB) opened its second facility, the Garage, along a recently completed section of the Atlanta BeltLine in the West End. This is a shining example of how craft breweries help to revitalize abandoned industrial properties and breathe new life into older communities. The Garage’s success has also helped to highlight the economic power of the BeltLine, as a once underinvested area of Atlanta is now seeing renewed investment interest from both home and abroad.

Jeff Heck, CEO of MNB, told Atlanta magazine back in March 2017, “A lot of what makes [craft] beer special is the community aspect, and the neighborhood has such a welcoming character that we feel we could grow with it and be part of an emerging area.”  

Following in MNB’s footsteps, New Realm Brewing opened along the BeltLine in early 2018, including a farm-to-table restaurant, rooftop patio and beer garden.

There’s no question Atlanta’s brewery game is strong and getting stronger. Since SB 85 went into effect in September, 13 new breweries have opened statewide, creating 250 jobs and generating more than $30 million in direct investment. Dozens of craft beverage facilities are in the works in the Atlanta Metro area, including Halfway Crooks Brewing and Blending, which is under construction in the Summerhill neighborhood of Downtown, and North Fulton’s first distillery, planned for historic downtown Roswell.

Atlanta is quickly solidifying its place as a southern mecca for craft beer, bringing positive growth and development to the region in the process. The beer aficionados at Focus: Atlanta think this is great news!


Cultivating Arts and Culture in Miami

Frost Science Museum. Photo by Robin Hill (c).

April 2018 — One of the most notable aspects of Miami is its rich culture. Each year, the city welcomes both national and international guests for events such as Art Basel and Miami Music Week to experience firsthand the vibrant arts and lively cultural offerings. Although exciting and unique, these events have attracted visitors only during a certain season rather than year-round. With the recent increase of investments and developments in the area, however, Miami’s once-seasonal arts and culture festivities are developing into a year-round attraction.

This past year marked the completion of a new museum, the Phillip and Patricia Frost Museum of Science, which opened in May 2017. Since its debut, the museum has already exceeded expectations for projected visitors for its first year. Similarly, the neighboring Pérez Art Museum has seen a steady increase in attendance in past years, growing over 800 percent since December 2013. Both museums offer certain limited-time exhibits, incentivizing visitors to come see them while they have the opportunity, while also aiming to maintain interest and relevance for residents who attend regularly. The city’s flourishing interest in arts and culture has had a positive impact on the Miami community, creating a common thread that connects its diverse population.

Invest: Miami spoke with a number of leaders in the Magic City’s arts and culture industry to gain insight into how Miami has developed its cultural offerings and what impact that has had on the economy. Here’s what they said:

Franklin Sirmans, Director, Pérez Art Museum Miami (PAMM)

“One of the most important trends has been the evolution of Miami as a year-round destination for arts and culture. There was a time when one talked about an ‘arts season,’ but over the years an explosion in the Miami arts scene has led to Miami-Dade being a must-visit location to see important work by a variety of artists throughout the year. One example of this is PAMM’s first major exhibition focused on Jean-Michael Basquiat’s notebooks that ran from August until mid-October. The beautifully organized retrospective of this very important artist and accompanying interactive gallery was well received by visitors and journalists alike during a time that was once considered ‘out of season.’  Miami has indeed become a global arts capital.”

Frank Steslow, President, Frost Museum of Science

“There is a long-term vision to broaden our scope and partner with the other cultural entities in Miami to create larger, inter-organizational events. The relocation of the Frost Museum to Downtown has added to what is becoming a museum campus, together with the Pérez Art Museum of Miami, the Adrienne Arsht Center, American Airlines Arena and even the Children’s Museum on Jungle Island. All of these institutions come together geographically and create valuable critical mass that positions us as not only a focal point of Miami but also as a cultural hub within the city, as well as the region.”

Howard Herring, President, New World Symphony

“Miami might be ahead of other 21st-century cities in reimagining the impact of philanthropic investment in cultural programs. Traditional philanthropy calls for generous support for the gap between earned revenue and the cost of artistic endeavors. Just now in Miami, donors are becoming investors in art forms and institutions, realizing the work of artists and institutions has direct impact on the economic sustainability and social viability of the community.”

Kobi Karp, President, Kobi Karp Architecture and Interior Design

“One of the major artistic and design trends taking place in cities around the world is that municipalities are building up their artistic and cultural community centers in the urban core.”

Pérez Art Museum (PAMM):
Frost Museum of Science:
New World Symphony:
Kobi Karp Architecture and Interior Design:

The Shared Economy and What It Means for South Florida


February 2018 — Despite Hurricane Irma barreling through the region last fall, a record 88.2 million visitors came to Florida during the first nine months of 2017, a 3.3 percent increase over the same time period in the previous year. More specifically, South Florida welcomed more than 112 million visitors in 2016 and over 60 million visitors by mid-2017. The number of tourists who came to visit in 2016 set another record, surpassing the 106.6 million visitors in 2015 by 5.9 percent.

This pattern of growth is no coincidence. South Florida has been attracting tourists from far and wide with its vibrant cultural offerings as it slowly develops into a globally recognized art capital.

Despite, or perhaps because of, this increasing trend, there is fierce competition in the South Florida hospitality industry. The shared economy — particularly peer-to-peer home exchanges like Airbnb — has been increasingly vying with Miami and Fort Lauderdale hotels to meet visitors’ accommodation needs.

“The presence of Airbnb has been a bigger threat to the hotel market in Miami-Dade than in Greater Fort Lauderdale, but its impact is increasingly making itself felt here,” Bill Cunningham, general manager of Bahia Mar, told Invest:. “Everybody in the hotel industry is still trying to quantify the impact that it is having on hotels, and hoteliers have certainly been surprised by the growth in the number of Airbnb units there are in the county.”

One thing is certain: traditional hotels can no longer ignore the fact that the shared economy is here to stay. Miami-Dade County is one of the top 5 Airbnb destinations in the country, with 6,800 hosts renting their homes to visitors.

The hotel industry realizes that it needs to be flexible about the sharing economy, and that there will be people who prefer traditional accommodation, while others prefer new ways to stay when they travel,” Stacy Ritter, president of the Greater Fort Lauderdale Convention & Visitors Bureau, told Invest:. “It’s a matter of marketing, messaging, sales and customer targeting for hotels to reach the right customer.”

One of the biggest challenges the hotel industry faces in competing with companies like Airbnb is regulation, where the playing field has not always been level. South Florida officials are working toward finding a balance that will support both the traditional and consumer-to-consumer markets.

“Since May 2017, Airbnb has been paying a resort tax, convention development tax, tourist development tax and sports tax,” William Talbert III, president and CEO of the Greater Miami Convention & Visitors Bureau, told Invest: “However, while hotels must follow strict operating ordinances, nearby Airbnb rental properties do not. The tax provides a source of revenue for us, and we are currently working with County Commissioner Heyman to develop regulations for peer-to-peer property rentals. Any regulations that the county commission implements will only affect unincorporated areas of the county, as municipalities retain domain over their own regulations for services like Airbnb.”

In October 2017, Miami-Dade County passed new legislation that provides more stringent rules for hosts, improving the vacation rental standards. Under this new legislation, hosts are required to sign up for a certificate of use, register for a business tax receipt and screen for sexual offenders, among other tighter overall standards.

Airbnb and other companies like it offer an experience that is very different from traditional hotels, and consumers appreciate both. The hope is that the two can find a way to coexist, continuing South Florida’s stellar hospitality tradition.

For more information about our interviewees, visit their websites here:


Bahia Mar:



“Fly, Eagles, Fly!”

February 2018 — On Sunday night in bitter cold Minneapolis, the Philadelphia Eagles brought home their first championship win since 1960, beating the New England Patriots 41-33 in a hard-fought battle. And if that’s not enough to get you excited, Bud Light is keeping its promise. The beer company officially announced that it will be providing free beer (to those 21-plus in age, of course) at 25 bars along the parade route in Philadelphia on Thursday, February 8.

While the Eagles went into Justin Timberlake’s high-energy halftime show with a 10-point lead — thanks primarily to a surgically executed and gutsy trick play where Super Bowl MVP Nick Foles caught a pass from tight end Trey Burton on a fourth and goal — the Patriots came out of halftime like bulls out of the gate. But they couldn’t sustain the momentum, and despite Tom Brady’s history of pulling off the Hail Mary, it was the Birds who were flying high when the last second ticked off the game clock.


Nick Foles may have been the obvious star of the game, stepping up to play quarterback after the unexpected loss of Carson Wentz and proving that you don’t need to be a 5-time Super Bowl vet to dominate on the gridiron, but besting the Patriots was truly a team effort. As head coach Doug Pederson said, “An individual can make a difference, but a team makes a miracle!”

For the Eagles, the win means the coveted Vince Lombardi trophy, Super Bowl rings, healthy postseason bonuses and the prestige of being national champions, but what does it mean for the city of Philadelphia?

Thousands of fans have flocked to Philly to partake in the post-win festivities. Monetarily speaking, this has been great news for the city’s hospitality industry, but it’s not so good news for out-of-town fans. People seeking hotels in Philadelphia were out of luck, with zero availability in the downtown area and seriously over-inflated prices on the outskirts of the city. The Marriott Courtyard Bloomington, for example, was offering rooms for $699 a night when the usual rate is about $89 to $161 a night.

There’s no question that this Super Bowl win will provide much more than just monetary gains for the City of Brotherly Love. The Eagles not only won as historic underdogs but also beat a true football dynasty, providing a sense of community pride (and serious bragging rights) for the people of Philadelphia for a long time to come. They won against all odds and in the face of many obstacles. The boys in green have rewritten Philly sports history. And it’s not just a win for the Eagles; it’s a win for all the people of Philadelphia. Fly, Eagles, fly!

For more information about the Philadelphia Eagles, visit