Spotlight On: Dr. Winnifred McPherson, Director & CEO, Virtue Medical Staffing Services, LLC

By Max Crampton-Thomas

July 2019

2 min read  — The staffing industry is a multi-billion dollar market that quite often flies under the radar, but its impact and contribution to the overall economy should not be understated. With almost 17 million temporary and contract employees being hired by American staffing companies, this industry is vital to not only a sustainable economy but also to the country’s growing workforce. Staffing companies service a variety of markets including I.T., advertising, and perhaps most important healthcare. 

Although they are a relatively new staffing agency in the market, Broward County based Virtue Medical Staffing Services LLC has big plans to quickly expand their footprint within South Florida’s healthcare industry. Invest: Greater Fort Lauderdale spoke with Dr. Winnifred McPherson, CEO of Virtue Medical Staffing Services LLC and discussed the keys to success and plans to expand within the staffing industry.  

What is the key to success in the staffing industry? 

“In this type of business you have to have employees who meet the demands of your clients, and because the unemployment rate is so low in South Florida for medical professionals, we have to find these quality candidates wherever we can. We cannot be confined to only looking for those who have years of experience, and we must look to our recently graduated or graduating students in the area. As a staffing agency, we do not ever like to say that we do not have anybody for a position. We try our best to be proactive in making sure there is always a candidate ready to go.”

How do you plan to grow your business into the future? 

“We hold two licenses that let us service a larger audience. The first is a nurse registry license that allows our employees to work in Broward and Palm Beach counties, both in medical facilities as well as homes. Then we have a Health Care Services Pool license that allows us to work anywhere in the state of Florida but only in a facility. Our plan is to keep expanding further north, and the Health Care Services Pool license will allow us to do that. To be successful in staffing, we have to be both flexible and have the ability to work anywhere that has demand.”

Where are you currently finding the most demand for your services? 

“Right now, the majority of our demand is in elderly care. We have corporate hospice clients, so a large portion of our business and workforce is in hospice care. We are striving to attract both corporate and private clients. Private clients will normally require full-time care because they may be living alone or with a family member who cannot be home all the time to take care of them. We also target senior living communities, and we will speak with these homeowners associations to let them know that we are an asset they can depend on.” 

To learn more about our interviewees, visit their websites:

http://www.virtuemedicalstaffing.com/

Votes Matter in Palm Beach County!

By staff writer

March 2019

Credit: Bruce R. Bennett / The Palm Beach Post

Residents of Palm Beach County turned out by the thousands to recent municipal elections, which resulted in re-elections, new faces, and even a couple runoffs for the mayors of Palm Beach County.

It was quite the day for the mayoral incumbents of Palm Beach County, as three of them were reelected. Boynton Beach’s mayor Steven B. Grant won quite convincingly, garnering more than 62% of the vote within his city. “My vision for Boynton Beach is a family-friendly farming and fishing city. When Henry Flagler built the train station back in the 1920s, that’s what this city was. We’re trying to adopt a version of that designed for the 21st century,” Mayor Grant told Invest: Palm Beach when he sat down with us late last year to discuss his vision for Boynton. Now he has a second term to see it fulfilled.

Another landslide victory belonged to Pahokee’s returning mayor, Keith W. Babb, Jr., who managed to grab more than 50% of his city’s vote. Mayor Babb, Jr., will be serving his second term as the city’s mayor, and he has been in loyal service to the city of Pahokee for almost 30 years, serving in myriad government positions.

Not all of the mayoral incumbents won by large margins, however. The race for Jupiter’s mayor came down a mere 400 votes that swung in the favor of incumbent mayor Todd Wodraska. “With some of the land that we set aside for bioscience, we’re ready to have a large employer locate its headquarters here or else establish a second headquarters,” Mayor Wodraska explained to Invest: Palm Beach earlier this year.

While there are quite a few returning faces, West Palm Beach will be swearing in their new mayor, Keith A. James, on April 4. Mr. James is a Harvard graduate who was recently the president of West Palm Beach’s City Commission. The new mayor will be hoping to use all of his experience to keep guiding West Palm Beach in the right economic direction.

Perhaps the most intriguing outcome from the election is the upcoming runoff for the mayoral position in Riviera Beach. Neither the five-time incumbent Thomas Masters nor the newcomer Ronnie Felder were able to attract more than 50% of the vote, and thus a runoff will held on March 26th. Invest: Palm Beach will be keeping a close watch on this race, as it’s sure to be a big topic of conversation throughout Palm Beach County in coming weeks.

For more information on our interviewees and mayoral candidates, visit:

https://www.wpbf.com/article/runoff-in-race-for-riviera-beach-mayor/26804592

https://www.keithjamesformayor.com/about-keith/

https://www.palmbeachpost.com/news/20190312/final-results-in-palm-beach-countys-march-12-elections

https://stevenbgrant.com/

http://www.cityofpahokee.com/Pages/PahokeeFL_Commission/mayor

https://www.jupiter.fl.us/directory.aspx?EID=91

 

Growing Up Lakeland: A City on the Cusp

By staff writer

March 2019

Often known as the city sandwiched between Orlando and Tampa or as the host of one of America’s largest aviation shows, the City of Lakeland has been working diligently to accelerate its prominence not only in Polk County but also throughout the state of Florida. With the combination of an expanding economy, growing population and multiple initiatives from local government, Lakeland is primed to be Florida’s next rising star.

It hasn’t even been 10 years since Lakeland’s population crossed into the 100,000 residents range, yet there is a spark of excitement throughout the community that is felt in both the private and public sectors. Invest: Tampa Bay recently sat down with Lakeland’s mayor, Bill Mutz, to discuss the growth and major economic drivers for the city.

“Two of the major drivers are our location between Tampa and Orlando,” Mayor Mutz told Invest:. “We have the DNA of a city that’s geographically been born in a good spot and is on the cusp of a large acceleration of growth.” The mayor went on to speak about the impact of supermarket giant Publix having its headquarters in the city. “Publix is also headquartered here, and they have 1,237 stores and over 210,000 employees, making them a huge influence throughout the region.”

The mayor revealed to Invest: that the strategy for continued growth in the region is “an effective long-term game plan” that is reliant on involving residents of the city in all aspects of the community.

This idea of long-term success was clearly evident when we spoke with Steve Scruggs, president of the Lakeland Economic Development Council, who made it clear that the focus is not only on growth for the city but also for its residents.

“This year we are focusing on entrepreneurship and major groundbreaking work in the downtown area through our catalyst sites project,” Scruggs told Invest:. “We identified areas for redevelopment within our downtown that would embody new commercial, retail and office high-rises, parking garages, a soccer stadium, a promenade and an elevated pedestrian walkway. These plans are getting more traction and are part of a big project happening in downtown.”

Scruggs emphasized the point that supporting entrepreneurs and local business in the area is an essential part of the growth initiatives. “We are building a new facility for entrepreneurs in downtown Lakeland that will open up this year,” he said. “The project is part of our Catapult 2.0 initiative and will host a commercial kitchen, a makerspace with wood and metal working shops, CNC machining, 3D printers and co-working spaces. It is privately funded and a place for entrepreneurs to test out their concepts in a low-risk financial space. It is a nonprofit project to give back to the community and increase the viability of startups through education, collaborative workspace and funding.”

From an outsider perspective, it might seem that these initiatives and ideas for internal growth in Lakeland are far-reaching, but this growth from within is exactly what Mayor Mutz is hoping will push Lakeland to the next level.

“We’re a city that has an unusual heart and the capability of communicating trust across sectors within the community,” he said. “This is increasingly important in today’s society. In a decisive world with much polarization, to model inclusiveness is going to be extremely attractive to future residents.”

Invest: Tampa Bay can’t wait to see what’s in store for Lakeland in 2019 and beyond!

To learn more about our interviewees, visit their websites:
Lakeland Economic Development Council: http://www.lakelandedc.com/
City of Lakeland: https://www.lakelandgov.net/