Bricks and Clicks

By staff writer

February 2019

According to a Statista report, in 2017 a total value of $2.3 trillion in sales were made on the global online marketplace. By 2021, those sales are projected to reach $4.5 trillion. Mobile commerce hit $700 billion in revenue in 2017, which was equivalent to more than 300 percent growth over the previous four years. There’s no question that e-commerce is rapidly growing its share of total U.S. retail sales; in fact, online sales currently represent nearly 10 percent of retail sales in the U.S., and that number is expected to increase by almost 15 percent each year.

However, even as this massive game-changer disrupts the retail industry, brick and mortar stores are innovating and adapting to make sure they stay in the game. Some companies are even finding that e-commerce is simply amplifying an already successful retail model. For the Las Olas Company, a leading commercial real estate and hospitality company in Fort Lauderdale that owns and manages the Riverside Hotel and leases office space and more than 50 locations of retail space on the bustling Las Olas Boulevard, e-commerce hasn’t had a negative impact.

“E-commerce is not really impacting the retail we’re trying to attract because some of the retail companies that we’re talking to are market leaders in that area,” Michael Weymouth, president of the Las Olas Company, told Invest: Greater Fort Lauderdale when he sat down with our team in October. “People come to the stores to sample the goods — whether it’s clothing, high fashion or something else — and then they order it and have it shipped to their house the next day. I don’t know very many people who go into a store, buy a shirt and literally wear it out. To have it delivered the next day to your house is almost more convenient; that way, you don’t have to carry the bag around.”

In a world where instant access, round-the-clock accessibility and lightning-quick turnaround are not only desired but also expected, retailers are turning to e-commerce to deliver. Millennials make 54 percent of their purchases online, and for non-millennials that number is only slightly lower, at 49 percent. More than three-quarters of these online shoppers report they would like their products shipped the same day.

In addition to augmenting service, e-commerce allows retailers to set up their brick and mortar shops in smaller spaces and encourages them to provide a more personalized in-store experience. Physical retail is far from dead, and even as its share of the market drops, it is still expected to be well over 80 percent five years from now. In fact, online giant Amazon is today one of the biggest players in the brick and mortar game.

E-commerce is disruptive, but with the right flexibility and foresight retailers can capitalize on the benefits of both the clicks and bricks spaces. The Las Olas Company sees this as opportunity.

“Overall, we are well-positioned with our new product coming online to attract national brands, along with our existing product, which is mostly boutique,” Weymouth told Invest:. “E-commerce is a way for a lot of these companies to be able to service downtown residents without having to take a huge retail footprint. What’s going on in the retail industry is disruptive, there’s no question about that, but there’s a solution to it. And we happen to be in a good spot to offer that solution.”

To learn more about our interviewee, visit http://thelasolascompany.com/.

Port Everglades Sails into a Promising New Year

By staff writer

January 2019

Last year was, arguably, the most dynamic and prosperous year that Port Everglades has ever seen, and the port’s status as a catalyst for Broward’s economy is showing no signs of slowing down. Its growth and development is gaining international attention and generating thousands of jobs for the area.

“Today, Port Everglades is directly responsible for 13,185 jobs and produces over $1 billion in state and local taxes annually,” said Port Everglades Chief Executive and Port Director Steven Cernak in conversation with Invest: Greater Fort Lauderdale. “For us, it’s all about economic impact. That’s the benefit we provide to the community: jobs and economic activity.”

The port attracted 3.87 million passengers in fiscal year 2018, according to its annual report, and this number is bound to increase moving forward.

In the 2019 winter season the port will welcome 10 new Holland America cruise ships, the first of which — Nieuw Statendam debuted at the port in December after sailing from Civitavecchia, Italy. With a capacity of 2,666 cruisers, the ship alone is expected to garner over 102,000 passengers and generate around $1.8 million in revenue.

The influx of Holland America ships to the port comes on the heels of the port’s recent addition of a Celebrity Cruises’ Terminal 25. The facility represents the largest investment ever made by the port, costing around $120 million to build, and will accommodate several Celebrity ships throughout the winter season.

In addition to driving tourism for the area, the port has also blossomed in terms of its cargo capacity, and it has implemented a five-year expansion plan that will entail nearly $1 billion in improvements to the port’s infrastructure to further increase its cargo volumes. This should prove to be a worthwhile investment, as the port experienced a 2 percent increase in bulk and breakbulk cargo tonnage in fiscal year 2018.

When Invest: Greater Fort Lauderdale spoke with Craig Mygatt, CEO of Sealand, he highlighted the port’s advantages for transporting goods to and from Latin America, stating that the port’s strength “lies with the north-south routes, especially for perishable and agricultural goods, because the port is good at moving freight through the system quickly.”

As the number one port in Florida in terms of revenue, Port Everglades has successfully positioned itself as an international and economic hub for South Florida. Thanks to its strategic investments and expansions, 2019 is sure to be another banner year for the port.

 

To learn more about our interviewees, visit their websites:

Port Everglades: http://www.porteverglades.net/

Sealand: https://www.sealandmaersk.com/