A look at American Airlines’ Charlotte operations: 700 daily departures and counting

A look at American Airlines’ Charlotte operations: 700 daily departures and counting

By: Felipe Rivas

2 min read Feb 2020From its strong headquarter relocation culture to its growing population and access to both capital and high-skilled talent, the Queen City has been flying high for several years. Undoubtedly, much of the region’s success can be directly attributed to the Charlotte Douglas International Airport (CLT) and the American Airlines hub that now serves more than 700 daily departures. 

The airport is undergoing a $3 billion makeover, modernizing and expanding its infrastructure with American at the center of the renovation efforts. In this process, the airport and American are helping recruit companies to Charlotte and training the next generation of the aviation workforce.  

This past holiday season, the airport renovation projects began to materialize as American added four gates on Concourse A to its Charlotte operations. “Charlotte 700” refers to American’s growth strategy in the Queen City and aims to serve more than 700 daily flight departures, a figure which Vice President of Operations Dec Lee said the airline surpassed. “Charlotte 700 refers to our original plan to have 700 flight departures a day, but we are actually over 700 departures a day now,” Lee told Invest: Charlotte. “Every time you want to add options for customers, you have to make sure that you can handle that and still have a great operation. We have a great collaboration with our network team and with the airport to build the right flight schedule,” he said.


The airport and American have been a vital part of the region’s economic diversification success and thriving headquarter relocation culture. “When you listen to some of the corporate announcements explaining why companies have moved here, you often hear about the ability to fly out of the hub. It is a great experience, particularly for business travelers, to be able to fly out in the morning and come back in the afternoon,” Lee said. Charlotte Mayor Vi Lyles echoed Lee’s sentiments. “We have invested heavily to make our airport a transport hub for the region with access to global businesses,” Lyles told Invest: Charlotte. 

Charlotte government officials and business leaders have been working in tandem to promote the Queen City as a business destination to local and international companies. One major target sits across the Atlantic. “This year, we will make a concerted effort to reach out to companies in Europe to let them know that Charlotte, thanks to its strong travel infrastructure, is a viable destination for their U.S. expansion,” Lyles said. 

For those interested in aviation, mechanics and engineering, American could be a potential job destination. The airline is coming to the end of a labor cycle, meaning opportunities will open for young workers. “We have a population of mechanics and pilots who are beginning to reach retirement age. That is unfortunate for us, but it is a fantastic opportunity to bring new folks into an industry that is doing so well compared to the early 2000s,” Lee said.  Overall, the future looks bright for the next generation of pilots, mechanics, and flight attendants. “You are bringing people into an industry that is growing and vibrant, and these jobs are exciting jobs.”


To learn more about our interviewees, visit: 

https://www.aa.com/homePage.do https://www.cltairport.com/


Spotlight On: Danny Jackson, City Manager, City of Mount Holly

Spotlight On: Danny Jackson, City Manager, City of Mount Holly

By: Felipe Rivas

2 min read February 2020 — Situated west of the Catawba River, the city of Mount Holly in Gaston County is known as one of the best bedroom communities in the Charlotte Metro Area. The city is experiencing residential growth as it aims to be a place where families can live, work and play. Its proximity to the Charlotte Douglas International Airport and to I-485 are great assets that will serve as a catalyst for the city’s growth, City Manager Danny Jackson told Invest: Charlotte. As part of its vision plan, the city is expanding its water and sewage systems and preparing its workforce for future tech-based jobs, Jackson said. 

How has Mount Holly grown in the last few years?

Mount Holly is in a great location. It is in proximity to Charlotte and the Charlotte Douglas International Airport. Interstate-485 has spurred development and as a result people have been discovering Mount Holly, as manifested by our population growth. These factors have been the genesis of our growth. We have been seen as a bedroom community for a number of years. Through our vision plan, we have launched efforts to make Mount Holly a place where residents can live, work and play. 


How is the city preparing for future growth?

Based on the growth that we are experiencing, people are approaching us for development opportunities, primarily residential and some commercial. Within that process, the infrastructure is constructed by the developers, then they turn it over to us for perpetual management. Sometimes, we add to existing projects to accommodate future growth. Also, we have connected our water and sewage plan to the city of Charlotte across the Catawba River to increase our capacity to accommodate future growth. Additionally, all of our local chambers of commerce have been working together to bring businesses to Mount Holly and boost the economy. It has been a good, collective effort. We believe we have the elements to support businesses. Not everyone wants to have the hustle-and-bustle of the large jurisdiction. We are not that, but yet we are close to one as well.  


What does the city’s updated vision plan entail?

In 2019, Mount Holly adopted its updated vision plan for the next 10 to 15 years. At the forefront of that plan is economic development, job growth and a diverse tax base. These are the nuts and bolts of it in terms of growth in the Gaston County region. I think the main sector growing in the region is technology. That is where the emphasis will be for this region, and with that comes the education component that is being addressed in Gaston County. Workforce development is a key component of this. We are making sure that our employee base is prepared for the next level of tech-based jobs that are coming to the area.


How is the city preparing itself in the event of a future economic downturn?

We have been working on worst-case scenarios. In 2008, the nation experienced an economic downturn, but Mount Holly continued to grow. Construction was still happening and people were moving to the city. I expect the same in case of another economic downturn. Our infrastructure is such that we are prepared for growth. We have done what we believe we need to do to stay economically sound, such as updating the vision plan and expanding our water and sewage systems. I think we have all of these mechanisms to continue to grow and grow positively.”  


To learn more about our interviewee, visit: https://www.mtholly.us/

Spotlight On: Diane H. Crews, President & CEO, Orlando Sanford International Airport

Spotlight On: Diane H. Crews, President & CEO, Orlando Sanford International Airport

By: Yolanda Rivas

2 min read February 2020 — Since 1971, the Orlando Sanford International Airport (SFB) has been fulfilling its mission to bring convenient air travel to passengers and economic value to Central Florida. Today, SFB is one of the fastest-growing airports in North America, and it’s undergoing an expansion effort that will be completed late this year. SFB’s President and CEO, Diane H. Crews, spoke to the Invest: team about their recent accomplishments. 

What is the status of the renovation project, and what changes are being implemented?

Our terminal expansion project is on schedule for completion in the fourth quarter of 2020. Basically, we are taking the existing footprint of the airport and making it more efficient and user-friendly for passengers and staff alike. Also, we are continuing to grow, and we know that maybe 10 years down the road we will need a new terminal building, but in the meantime, we need to facilitate our ongoing growth so we are adding four new gates and related improvements. For example, we are consolidating screening into one location, creating more way-finding signage and pathways to help passengers get to their destinations with more ease, adding more bathrooms and baggage belts, and even changing the façade of the airport to include an extended canopy to keep people out of the rain. We want our visitors to always feel comfortable while they travel. Our airport code is SFB, which we have adopted as a motto to mean Simpler, Faster, Better. It is important that the changes we’re making reflect this ideology. That’s what sets us apart. 

To what do you attribute the significant passenger growth you have been experiencing?

I attribute the passenger growth to increased public awareness, getting the word out and letting people know we are here and that we offer over 75 nonstop destinations. The growth of the region has had a significant impact as well. We bring our passengers an easy and convenient experience overall, and that is very appealing. The Orlando Sanford International Airport has been used mostly for leisure travel, especially because our flights do not have the frequency that business travelers need. However, that is starting to change. We are seeing more business travel, and we are going to be working toward increasing that component of our operation. 

What has been the impact of your rebranding and new website?

The primary emphasis for the airport’s rebranding and new website was to modernize our appeal and accessibility. Based on the feedback we have received thus far, we have hit a homerun in both areas. The focus on travel convenience and a myriad of affordable and diverse travel opportunities showcased via an updated, mobile-friendly website has proven to be a winning combination. 


To learn more about our interviewee, visit:

Orlando Sanford International Airport: https://flysfb.com/ 

Truist completes merger to create country’s sixth-largest commercial bank

Truist completes merger to create country’s sixth-largest commercial bank

By: Felipe Rivas

2 min read December 2019The banking industry welcomed the nation’s sixth-largest commercial bank earlier this month as regulatory authorities completed the merger between BB&T and SunTrust banks, now officially known as the Truist Financial Corporation. The new bank will be headquartered in Charlotte, North Carolina, while Atlanta retains its corporate and investment banking division. The conversion to the Truist brand will be phased out over two years as systems are integrated and will serve approximately 10 million U.S consumer households and businesses. The Truist brand will keep its predecessors’ philanthropic culture by contributing close to $100 million annually to various metro Atlanta community organizations over the next three years.  

“This is a historic moment for Truist – a financial services organization created from two companies with shared values and a deep commitment to building a better future for our clients and communities,” said former BB&T Corporation CEO and Truist Chairman Kelly King in a press release. “The completion of this merger of equals is a tremendous achievement and a testament to the thousands of Truist teammates who have diligently worked to ensure its timely conclusion.”

Truist will have the largest market share of any bank in metro Atlanta and will rank as one of the leading commercial banks in most of the major markets in its territory. Prior to the merger, SunTrust had been Georgia’s largest bank. “We have much work ahead of us, but we’re well-positioned to create meaningful change for the clients we serve and the communities where we live and work,” said former SunTrust CEO and Truist President William Rogers in a press release. 

To that end, its leaders announced a $60 billion community benefits plan in July earmarked for lending or investment in low- and moderate-income communities from 2020–2022. The commitment includes monies slated to help customers with home purchase mortgages and small business loans, as well as creating affordable housing developments and investments in local community redevelopment agencies across its markets.

Metro Atlanta can expect close to $100 million in community investments annually for the next three years. The community investments will support varying initiatives each year aimed at addressing the diverse needs of the region. Previously, SunTrust supported nonprofit organizations such as the Boys & Girls Club of Atlanta, YMCA of Metro Atlanta, as well as investing more than $10 million in Low-Income Housing Tax Credits to help construct 175 units of affordable senior housing in greater Atlanta, according to its website.

As for the Atlanta Braves’ newly built home, SunTrust Park will keep its namesake for now.  Much like the systems integrations, the rebranding efforts, including BB&T and SunTrust sports related facilities, could take close to two years to bear the Truist name, per different reports. 

For now, clients can continue to use their perspective BB&T or SunTrust branches, websites, mobile apps, financial advisers and relationship managers, as well as use BB&T and SunTrust ATMs to make withdrawals without incurring out-of-network fees, Truist officials said. 


To learn more, visit: https://www.thepremierfinancialinstitution.com/

ATLNext Targets New Heights

By Sara Warden


2 min read SEPTEMBER 2019 For the 21st consecutive year, Atlanta’s Hartsfield-Jackson Airport was named the world’s busiest airport this month. With passenger traffic of over 107 million in 2018, the airport continues to serve as a major economic driver of the city. Capital Analytics took a closer look at the characteristics that make the airport the world’s transport hub.

ATL is the state of Georgia’s largest employer, generating 63,000 direct on-site jobs and creating an estimated $34.8 billion economic impact for Metro Atlanta – or almost 7% of total state GDP. The 47,000-acre Hartsfield-Jackson facility has 263 concessions, 193 gates, seven concourses, five runways and the tallest control tower in North America, coming in at 121m.

“It’s a complex operation,” Airport General Manager John Selden told How Stuff Works. “One little piece going astray can cause massive chain-reaction ramifications. To keep the complexity of this operation running smoothly, it takes a village.”

But to keep operations running smoothly, the airport must constantly keep up with growing passenger numbers through more and more expansions. “As you look at passenger flow over time, it’s always trying to eliminate the bottleneck,” Tom Nissalke, the airport’s assistant general manager of planning told How Stuff Works. “Sometimes, when you fix one bottleneck then it’s another bottleneck somewhere else.” 

In 2016, the Hartsfield-Jackson Airport unveiled ATLNext, a $6 billion capital investment in the continuous expansion of existing infrastructure. By 2022, a total of $1.9 billion is to be invested in the modernization of the central passenger terminal, which will include aesthetic renovations that involve landscaping and lighting, as well as the extension of Concourse T to add five new gates and the addition of 10 new gates to Concourse G.

To accommodate growing air traffic, $1.3 billion will be invested in airfield upgrades that include a sixth runway, slated to be completed by 2034. Investments in auxiliary services such as parking and a mixed-use hotel and office space development are also planned. Air cargo facility upgrades will come in at around $200 million.

“The infrastructure has to keep up with the growth,” Selden said to Reporter Newspapers. “We cannot turn into [New York’s secondary airport] LaGuardia. My goal and my team’s goal is to do everything we can to work with everybody that we need to [in order to] ensure that Hartsfield-Jackson is not a limiting factor on the growth of the Atlanta region.”

The investment is a joint venture between the public and private sector. A consortium of three companies – CH2M Hill (since acquired by Jacobs), RohadFox and Parsons Transportation Group – won the contract to carry out the ambitious expansion. Overall, PPPs are an innovative idea in airport projects, but could be the future, allowing the public sector to free up funds for other priorities. “I think we’ll see other examples where other companies get involved. And gradually, familiarity builds, and it won’t seem outlandish at some later date when the subject of the whole airport comes up,” said Robert Poole, director of transportation policy at Reason Foundation, in an interview with the Atlanta Journal-Constitution.


To learn more about our interviewees, visit:






MacDill Air Force Base flying high as a premier Tampa Bay economic driver

2 minute read July 2019 —When describing the major economic drivers in the Tampa Bay region, the typical response will normally be associated with Fortune 500 companies, a budding technology sphere and the large healthcare systems that all call Tampa Bay MSA their home. While these are all significant contributors to the local economy, there is one entity that cannot be overlooked or underestimated: MacDill Air Force Base. 

A staple in the Tampa Bay community, MacDill Air Force Base employs approximately 15,000 people and creates over $3 billion a year in economic impact. Established in 1939, the base has been an economic powerhouse and premier training ground for aircrews throughout all the major wars since its inception. 

The impact of the base is far-reaching, as collaboration with various sectors of the local economy has spurred continued interest from companies to do business in Tampa Bay. Invest: spoke with Larry Richey, managing principal for Cushman & Wakefield in Tampa, who noted the appealing environment for defense technology thanks in part to MacDill. “We have companies that are providing cybersecurity services in conjunction with MacDill Air Force Base and the University of South Florida. The triangulation of MacDill, USF and cybersecurity startups has created a ripe environment for defense technology here in Tampa,” Richey told Invest:. 

Former Mayor Bob Buckhorn also credited MacDill as one of the reasons that Tampa is able to stay competitive in attracting new businesses to the area. “Most people don’t realize that MacDill is the only base in the military system that is home to two combat commands. There are 2,400 defense-contracting firms in the Tampa Bay area that largely feed off of central command but, more specifically, special operations command.” 

While the base has been successful on it’s own merit and continues to give back to the region tenfold, the relationship between MacDill Air Force Base and Tampa Bay is mutually beneficial. The Tampa Bay region has long been known as a welcoming community for veterans and active duty citizens. Regional Vice President for USAA Yvette Segura spoke to Invest: about the deep-rooted connection between the Air Force base and the surrounding community. “Knowing that the community as a whole is so warm and receptive to the folks coming into MacDill has created a strong sense of fellowship that is welcoming to a company like ours. Part of our company mission is to support military members as they’re exiting their roles and to offer them an opportunity to work with us,” she said. “There’s something special about what Tampa does for military families, and I truly believe it speaks to the collective comradery of the community leaders in the Tampa Bay area.

There aren’t many areas in Florida, or the United States for that matter, that have the economic advantage that MacDill Air Force Base provides to the Tampa Bay region. The base’s influence and impact continues to drive Tampa Bay both socially and economically into the future. 

To learn more about our interviewees, visit their websites:

MacDill Air Force Base: https://www.macdill.af.mil/

USAA: https://www.usaa.com/

Cushman & Wakefield: http://www.cushmanwakefield.com/en

Flying high

Flying high

Alex Wertheim

American Airlines Senior Vice President for Mexico, Latin America and the Caribbean Art Torno discusses the significance of Miami as a transport hub for the Americas

How has establishing a hub in Miami contributed to American Airlines’ business? 
In 2014, we celebrated the 25th anniversary of our Miami hub. This was momentous for both American Airlines and Miami-Dade; today, over 70 percent of departures from Miami International Airport (MIA) are American Airlines flights. We are privileged to be an airline company here, as Miami allows us to link North America to the rest of the hemisphere. This linkage has contributed greatly to American Airlines’ growth in MIA. In 1989, we had 19 flights a day and about 200 employees. That same year, we purchased assets from Eastern Airlines, which gave us access to routes in Latin America and the Caribbean. That investment was one of the smartest decisions American Airlines has made in its 80-year history. Today, we fly over 340 flights a day, to 126 different destinations, and employ 11,500 people.
What have been some recent developments in government relations in the hemisphere?
We constantly work with governments to develop the demand, to create the market, for air travel, particularly in the Caribbean, where we engage in cooperative advertising, work with hotels and travel agencies, to generate demand. Government relations are also the means by which we develop new routes. A great ex-ample is Brazil, where we’ve worked with, not just the federal government, but local governments as well, to increase access to locations that were previously isolated. As a result, American Airlines now controls 42 percent of traffic from Brazil to the U.S., from which Miami greatly benefits.
One challenge for Miami-Dade aviation pertains to lengthy customs processing. How can this be addressed?
Lengthy customs procedures could deter travelers from flying to MIA, thus hurting tourism and commerce. Addressing this matter – which is significant – has meant collaborating with the county and U.S. Customs and Border Patrol (CBP) to add additional officers; look at new technologies and staffing models and share different profiles of customers.
Most international airports in the U.S. have a lower split between foreign customers and domestic. At MIA, there is a larger percentage of foreign arrivals, so if MIA is being staffed with the same models used for other international hubs in the U.S., that model would be inadequate because a larger portion of our customers need a deeper level of scrutiny. In the last two years, we as an airport community entered into a pilot program with CBP where we would collectively fund overtime hours for their officers during peak travel times. So far, this initiative has been successful and is now being rolled out in two or three other airports in the country.

Soaring growth

Soaring growth

Miami International Airport Aviation Director Dr. Emilio T. Gonzalez, discusses infrastructural upgrades and plans to transform Miami-Dade into a global hub


Miami International Airport (MIA) has seen incredible growth in recent years. What is the strategy to keep pace?

Broadening capacity is a priority for this airport and at the core of both our medium and long-term strategies. We service 40 million passengers each year – roughly the population of Argentina – and the airport’s capacity is 50 million; at some point we will run out of space.

To anticipate these needs, we are undertaking a number of major infrastructural upgrades. One project is to build 40 hardstands to park planes. Until recently, air traffic operated on peaks and valleys. You see no arriving flights at 2 a.m., but at 6 a.m. there is a surge of planes. Some of our aircraft, particularly those originating from South America, fly here and go nowhere else. They arrive at, for example, 8 p.m. from Brazil and stay until 11 p.m. Because of American Airlines’ recent reorganization, we no longer have the peaks and valleys, but instead, have constant traffic. Consequently, we no longer have the luxury of avail-able empty gates for us to park idle planes.

We must also accommodate growth in air freight, another important driver in this economy. We operate five airfields. One of them, our training and transition airfield, located in the middle of the Everglades, has a 10,000-foot runway. We are looking to convert that into a cargo airport sometime in the distant future.


What is MIA doing to upgrade its terminals?

We are currently renovating Terminal E, which is part of the central concourse. Interestingly, we are only launching this project as a stopgap measure to buy us time before we can build new structures.

Eventually, Terminals G, F and E will become two terminals. We will start on one end of the airport and work our way in, knocking down terminals along the way. We are looking to break ground on this project in 2020 and it will take 10-15 years to complete the terminal.

Because of its central position within the airport, and because of added traffic from the slew of new flights that American Airlines has announced they will be adding, Terminal E will be where the action is. Subsequently, we are investing in modernizing it. We recently purchased a $90-million train system to improve connectivity within the airport. This will be delivered in the next two years and has a lifespan of 10 years. In the distant future, we are looking to erect a high-end mall, which will have all of the major luxury retailers, in the central terminal.


What are MIA’s plans for broadening connectivity with respect to passenger business?

MIA is the second-largest international passenger airport in the U.S. However, in looking at our existing network there are a number of gaps. With respect to Europe, we need to improve connections with Eastern Europe and Scandinavia. We are looking to develop routes like Warsaw-Miami and Stockholm-Miami.

Asia is another big untapped market for us, in terms of passenger service. We already have cargo business with Asian companies, namely China Air, Korean Air, and Cathay Pacific, and those are usually one-stop flights that go from East Asia to Alaska, refuel and go back. I have spoken to representatives from different Asian carriers, and they all want to come here; it’s not a matter of “if,” but “when.” The “when” will happen when these airlines get new, larger, aircraft, for instance, the Dreamliners. When they start getting A-380s, then we will start to see an increase in Asian traffic coming here.

We are also working on getting flights to Africa. These don’t necessarily have to be through African carriers but could be U.S. airlines with Miami-Johannesburg, Miami-Lagos or Miami-Cairo routes.

MIA is the number one international freight airport in the U.S. What are the growth fundamentals of this segment?Being a gateway city, Miami sees cargo both coming in and going out. Planes arrive full of goods, and the only way they can generate a profit is if they also leave with full loads. From a cargo perspective, Atlanta can’t be Miami because they don’t have much to send back. At MIA, thanks to South Florida’s robust distribution and logistics operations, all of our cargo planes come in full of goods and they leave full as well. They arrive with perishables – flowers, fish, fruit – and depart with high-tech exports, such as electronics, medical technology, mining equipment and automobiles.


How does MIA contribute to job growth and economic diversification in South Florida?

The airport is one of the largest employers in Miami-Dade County, contributing nearly 158,000 direct jobs to the economy annually. It also generates a significant number of indirect jobs in related and peripheral industries, such as tourism, logistics, and manufacturing.

For instance, although it may not be very visible, there is a robust aerospace industry in South Florida. One of the largest airplane manufacturing companies, the Brazilian-based Embraer, has its U.S. headquarters in Ft. Lauderdale. B/E Aerospace, which is headquartered in Palm Beach and manufactures interior cabin products, has more employees than U.S. Southern Command (SOUTHCOM). The French-Italian aircraft manufacturer ATR recently relocated their North American headquarters to MIA from Virginia.


What are the most pressing challenges of operating an airport of this size and significance?

There are a lot of moving parts – some of it operational, some financial. The operational aspect is tied to the fact that we have over 90 airlines that fly out of here and they need a lot of care. We also have over 200 concession locations, which would make us one of the largest malls in the U.S., as well as related businesses such as a hotel, parking facilities, etc.

On the financial side, MIA is the largest economic engine – not just in Miami-Dade County, but in the U.S. Southeast, from Washington, D.C., down. To put this in perspective, we generate $1 billion more revenue than Hatsfield-Jackson Atlanta International Airport; we are bigger than Disney World and bigger than the Tennessee Valley Authority. When you generate that much wealth and economic business, everyone wants a piece of the action. Consequently, I get lobbied frequently and must ensure that proper procedures, when it comes to bids, are enforced at all times.


What is your strategic vision for MIA and your outlook on South Florida’s economy?

Currently, Miami-Dade is the Gateway to Latin America. Ultimately, our goal is to transform it to a global hub. We have the fundamentals to support this – strong tourism, real estate, logistics and banking industries – and MIA’s capital projects will only boost this progression.


Expanding to new frontiers

Expanding to new frontiers

Invest: Miami speaks with Akbar Al-Baker, CEO, Qatar Airways

Miami-Dade County holds a crucial space in both the U.S. and global travel markets. Its aviation industry is evolving to bring more passengers into and out of Miami International Airport (MIA), with improved operations and safety, and a focus on delivering a higher standard of service to the global traveler, both business and leisure. In fact, MIA is recognized worldwide as the crossroads of many diverse cultures and the increase in long-haul international air travel the airport has had improves growth potential across different economic sectors. Based on these factors, we look at Miami, in particular MIA, as the right partner to grow with.
Today, Qatar Airways is the only direct access to the Middle East that Miami-Dade County and Florida have. Our world travelers are very curious about Miami and have always been fascinated with its vibrant lifestyle and rich culinary, musical and cultural traditions. Our first year servicing MIA has been very successful. As a result of strong demand, we have decided to increase the frequency of flights from five times a week to daily scheduled service after just one year of operations.
Qatar Airways is heavily invested in Miami, as are other Qatari companies. We have strong partnerships with the travel, trade and marine industries, and support overall tourism efforts in South Florida. The Doha-Miami connection is thriving, and not from tourism alone. Growing linkages in art, fashion and a burgeoning international business community make this route a dynamic one. We have already seen that both cities have a strong appetite to learn from and share with one another. Some of the areas of mutual interest include luxury travel and tourism, entertainment and hospitality.
In 2014, Florida had a record year in tourism revenue, and new connections that bridge the East and West have contributed to this. As Latin America continues to elevate its global profile, Miami’s close ties with that region will become more important. The world wants to visit Miami and providing passengers access to this city, not only as a destination, but as a portal to Latin America and the Caribbean, increases both fascination and revenue.