Atlanta’s Westside: Where Opportunity Meets Walkability

By Sara Warden

 

2 min read September 2019 — There are 26 qualified Opportunity Zones in the city of Atlanta, with the majority of them running down west of the I-75 in the city’s Westside. The qualified Opportunity Zones were born from a fiscal effort to drive private business into low-income communities. But it is more than just tax incentives that make Atlanta’s Westside one of the city’s fastest-gentrifying areas.

“There is demand,” Avison Young Principal Casey Keitchen told Bisnow. “There’s way more capital chasing qualified Opportunity Zone deals than there are qualified Opportunity Zone deals.”

This week, the Arthur M. Blank Family Foundation awarded a $17.5 million grant to Atlanta BeltLine Partnership to support development of Westside Park. The 280-acre park is slated to be the largest greenspace in Atlanta when it opens, with the first phase set to be inaugurated in 2020. The donation will be combined with $26.5 million from the city.

“Westside Park is a transformational project that will set an exciting new precedent for greenspace development across Atlanta,” said John Dargle, Jr., Commissioner for the city’s Parks & Recreation department in an interview with Atlanta Daily World.

According to Arthur M. Blank, Chairman of The Arthur M. Blank Family Foundation, the aim of the project is to create a community in an area that did not have the facilities to do so. “We want these Westside communities to feel like this is their park where residents, neighbors, and visitors are connecting and gathering because that is when Atlanta is at its very best,” he told Atlanta Daily World.

In the last few years, private developers have flocked to the area to take advantage of the qualified Opportunity Zone, among other features. 

“Westside is all the rage [for] creative office. That makes sense,” Banyan Street Capital Principal Taylor White told Bisnow. “It makes a lot of sense for Opportunity Zone investors to go to that market.”

The magic of the Westside is that it is the point of crossover between most qualified Opportunity Zones and the Atlanta BeltLine project, meaning this real estate is worth its weight in gold. It can offer easy mobility, green spaces, social spaces and entertainment. Added to this is the Westside’s easy access to educational facilities, in particular Georgia Tech, which means that for developers, the sky is the limit. 

One developer that saw opportunity in the area is CrossStone Management, a firm that purchased several land parcels and is now looking to build retail, residential and commercial space. “I was attracted to the areas before Opportunity Zones were even discussed,” said the firm’s founder, Greg Todey, to Bisnow.

 

To learn more about our interviewees, visit:

https://beltline.org/about/the-atlanta-beltline-project/atlanta-beltline-overview/

https://blankfoundation.org/

https://www.atlantaga.gov/residents/parks-recreation

http://www.banyanstreet.com/

Young Atlanta Forcing Real Estate Disruption

By Sara Warden

 

2 min read July 2019 — As demographics change, so does the way real estate is purchased. With a host of disruptive real estate companies entering Atlanta, such as Zillow, Redfin and Opendoor, all with their own added value, legacy real estate companies need to keep up.

 

Realogy, owner of Coldwell Banker, Century 21 Real Estate and Sotheby’s International Realty, has teamed up with none other than Amazon to tap into the younger generations and provide a new kind of real estate offering.

According to data from the 2017 American Community Survey carried out by the Census Bureau, Atlanta’s median age is 33.3 years. The largest demographic group is the 20-29 bracket, composing 21% of Atlanta’s residents, followed by the 30-39 group that makes up a further 17%. Only around 17% of the population of Atlanta is over 59 years old.

This is one reason why Amazon and Realogy chose Atlanta as one of the 15 cities to participate in the TurnKey service.

“Customers can be overwhelmed when moving, and we’re excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home,” Pat Bigatel, director of Amazon Home Services, said in a statement. “The Amazon Move-In Benefit will enable homebuyers to adapt the offering to their needs — from help assembling furniture, to assisting with smart home device set up, to a deep clean, and more.”

The Amazon Move-In Benefit refers to up to $5,000 in Amazon products that come free with the purchase of a home through the platform, depending on the value of the purchase. For Realogy, the partnership adds value to its brand – its stock price jumped 20% the day the alliance was announced after having fallen from $48/share to $6/share over the prior four years.

For Amazon, the investment is practically risk-free. Realogy shoulders the cost for the program, allowing Amazon to drive traffic to its Home Services division in exchange for Realogy’s access to Amazon’s powerful platform. “For Amazon, this is a free way to experiment with attracting customers,” wrote Brad Berning, an analyst at research company Craig-Hallum.

Other platforms also see the value in Atlanta. This month, Zillow ranked it fourth-best as a location for first-time homebuyers to invest in real estate and earlier this year announced it was looking to establish its regional headquarters for Zillow Offers in the city.

“The area checks a lot of our boxes in terms that it is a well-connected part of the region, easily-accessible, and the talent pool is strong for both real estate professionals and tech talent,” said Zillow spokesperson Viet Shelton in an interview with Hypepotamus. “It just makes a lot of sense for a venture like Zillow Offers, which is trying to redefine and make (the experience) incredibly seamless for the consumer.”

Zillow Offers, a similar concept to Atlanta-based startup Knock, aims to tap into the hassle-free aspect of moving house and simultaneously find a new home for those selling on the platform. Since it was established in 2017, Knock has raised $400 million in equity and debt funding as it aims to expand nationally based on its Atlanta success.

As the Atlanta seller’s market transitions to a buyer’s market, it seems Amazon, Zillow and the others have found the sweet spot in between that favors all kinds of investment. “Some real estate experts say that if you’re going to enter this market, 2019 is the year to get it done,” said digital media strategist Brandon Barker in a blogpost for Roofstock.

Atlanta Takes Novel Approach to Walkability

By Sara Warden

July 2019

2 min read July 2019 — Atlanta has not been known for its walkability. According to the Walk Score – a score that determines how pedestrian-friendly a city is – Atlanta ranks 21st among large US cities with a score of 49 out of 100. That is well below No. 1 New York City, which scored 89. But as the host of the 2019 Super Bowl earlier this year, the Georgia city took ownership of its connectivity issues and now has ambitious new plans.

 

Although most sports arenas are located a fair way outside a city’s core due to obvious space constraints, the 62,350-square-foot Mercedes-Benz Stadium is located just a 20-minute walk from downtown Atlanta. The stadium is within walking distance of 10,000-plus hotel rooms and 10 major attractions, which was a huge added value for the NFL when selecting its host city.

“One of the things that has made this Super Bowl special is just how walkable and compact this town is,” Peter O’Reilly, NFL senior vice president of events, told Saporta Report. “People are able to move so easily throughout the campus. It is as compact a Super Bowl campus as we have seen in recent years.”

But while the Super Bowl was a resounding success, Atlanta’s walkability is still a controversial topic. Problems plagued the Northside Drive pedestrian bridge, built specifically to safely connect the city’s downtown with the stadium. The bridge’s costs spiralled and ultimately, its usefulness was limited because it had to be closed to the general public during the Super Bowl due to safety concerns.

Atlanta Mayor Keisha Lance Bottoms says she knows there is more opportunity. “We are getting better by the day,” she told Saporta Report. “While we haven’t always been considered a pedestrian-friendly city, whenever you have an event downtown, we have a walkable area.”

In April, the Atlanta City Council adopted a resolution to become a participating jurisdiction in the Atlanta Regional Commission’s Livable Centers Initiative feasibility study for the AeroATL Greenway Development Plan. The Atlanta mayor’s office pledged $20,000 to support the 1-mile pilot project, an amount that will be matched by each participating jurisdiction. The developers Aerotropolis Atlanta Community Improvement Districts (AACID) and Aerotropolis Atlanta Alliance pledged $80,000. 

If all goes to plan, this will pave the way for a 48,000-acre greenway, which will cost anywhere between $100,000 to $5 million per mile, funded 70% by the government and 30% by the private sector.

“This initiative will begin the process of connecting the City of Atlanta to surrounding cities and the world’s busiest airport by way of greenway,” District 11 Councilwoman Marci Collier Overstreet said in a press release.

The plan will be interlinked with Atlanta’s Transportation Plan, adopted by the City Council in 2018, which prioritizes the construction of high-quality sidewalks and bike infrastructure to facilitate access to transportation, retail, and the community.

At the moment, the initiatives are in their infancy, but Atlanta increasingly is recognizing a need to connect in a more innovative way. Hartsfield-Jackson is the busiest airport in the world, with more than 107 million passengers in 2018, and with the Greenway Development Plan, it will soon be one of the most accessible by bike.

“The AeroATL Greenway Plan supports the ability to bike to schools or jobs, walk to downtown restaurants and shops, and – most uniquely – bike directly to the airport for a trip,” says the plan’s executive summary.

To find out more, visit the below:

City of Atlanta: https://www.atlantaga.gov/

Atlanta Regional Commission: https://atlantaregional.org/

Hartsfield-Jackson International Airport: https://www.atl.com/

Atlanta Creates Board to Boost Tech Growth, Connectivity

By staff writer

April 2019

Atlanta may be one of the nation’s leading technology hubs, but the city isn’t satisfied. Last week, it announced the formation of a Chief Information Advisory Board (CIAB) to take its tech industry to the next level while improving the city’s digital connections.

Leaders from public and private sectors who comprise the board will analyze the challenges facing Atlanta’s technology sector and overall digital connectivity. Members of the CIAB team include IT leaders from Delta Airlines, Georgia State University, Cox Enterprises, Equifax, Chick-fil-A, Southern Company, Metro Atlanta Chamber, Quikrete, Adams & Reese LLP and Atlanta Tech Village.

 “The Chief Information Officer Advisory Board will play a vital role in setting the strategic direction for innovation and technology now and in the future,” said Gary Brantley, the city’s chief information officer.  “We’re thrilled to partner with these senior executives within top companies whose deep experience will fuel our agenda and help shape the future of technology in the great city of Atlanta.”

Building the right ecosystem for a growing tech hub requires a community of entrepreneurs, tech-focused corporations and higher education institutions who can supply skilled workers. As they say, it takes a village, and Atlanta has created its own Atlanta Tech Village, the country’s fourth largest tech hub. And it’s tethered to a robust investment and business community.

The city’s goal is to create 10,000 jobs and fuel Atlanta’s rise to a top-5 U.S. tech start-up center. The Village facilitates connections between talent, ideas and capital. In addition to providing fully equipped office space, The Village offers daily interactions to spread ideas and collaboratively solve problems; mentors and advisors who guide participants through challenges; networking events and classes to create collaborations and pre-accelerator programs; discounts from partners like Google, Microsoft and Hubspot; pitch competitions; and access to talent that can help grow businesses and attract new customers.

Atlanta is also home to the BridgeCommunity, a platform developed by Coca-Cola that aims to accelerate the success of technology start-ups by connecting them to corporations, while supporting local entrepreneurship. In addition, those with ties to cybersecurity and machine learning have a robust accelerator program in Cyberlaunch.

Higher education opportunities for techies include programs at Georgia Tech and Emory University, designed to help students and non-students further their businesses and achieve greater success. They’re another critical component of the city’s high-tech plans.

“We are proud of the ever-growing tech hub Atlanta has created,” said Atlanta Mayor Keisha Lance Bottoms upon announcing the new board. Its members, she said, “will serve as a great resource as we explore how we can continue to use technology in creative ways to improve our city and leverage our innovative local tech community.”

To learn more, please visit: https://www.business.org/business/startup/top-cities-for-entrepreneurs-and-startups/

Atlanta Chief Information Officer Advisory Board members include:

Eric Anderson, Egon Zehnder
David Cummings, Atlanta Tech Village
Cynthia Curry, Metro Atlanta Chamber
Martin Davis, Southern Company
Michael “Mike“ Ebrick, Chick-fil-A
Jay Ferro, Quikrete
Roy Hadley, Adams and Reese LLP
Bryson Koehler, Equifax
Danielle McPherson, Delta Airlines
Gregory Morrison, Cox Enterprises
Krishnakumar “KK“ Narayanan, Delta Air Lines
Phil Ventimiglia, Georgia State University
Tye Hayes, City of Atlanta

Midterm Madness

By staff writer
November 8, 2018 – 2 min. read

Tuesday’s midterm elections attracted record numbers of voters, with estimates putting the count at 113 million. This historic turnout brought 110 female winners, the country’s first openly gay governor and more than 30 flipped seats in Congress, but it also underscored the deep and often contentious divide facing our nation. Capital Analytics has been keeping a close eye on the results, particularly those affecting our markets in Florida, Georgia and Pennsylvania.

One of the biggest takeaways is the Democrats regaining control of the House, surpassing the 23 seats necessary for majority rule by more than 10. In Florida, former University of Miami president Donna Shalala won the 27th District previously held by Republican representative Ileana Ros-Lehtinen, edging out Republican opponent Maria Elvira Salazar. Democrat Debbie Mucarsel-Powell also won over Republican Carlos Curbelo in Florida’s 26th District. Pennsylvania saw three seats flipped by Democrats Mary Scanlon in the 5th District, Conor Lamb in the 17th District and Chrissy Houlahan in the 6th District.

Two congressional races in Georgia remained too close to call Wednesday evening, the first in the 6th District, where Republican Karen Handel is seeking reelection but trailed Democrat Lucy McBath 49.55 percent to 50.45 percent. In the 7th District, Republican Rob Woodall and Democrat Carolyn Bourdeaux were in a similar position, with Woodhall holding a slight lead of 50.23 percent over Bourdeaux’s 49.77 percent. Georgia law requires a recount if the final vote margin is 1 percent or less, according to the Associated Press. Both campaigns are waiting for absentee ballots to be counted in hopes of naming a clear winner.

Though the House succumbed to the “blue wave,” the GOP not only retained control of the Senate but also bolstered it with a number of key victories in states like Indiana, North Dakota and Missouri. In Florida, the hotly contested race between Republican former governor Rick Scott and incumbent Democrat Bill Nelson is heading for automatic recount. According to unofficial returns posted on Wednesday by the state Division of Elections, Scott held a 30,239-vote lead out of 8.1 million ballots cast — a difference of just .38 percent. In Florida, if the margin in a race is less than .5 percent, a recount is automatically triggered. The Senate race might not be the only one to move to recount, either. Florida’s agriculture commissioner contest between Republican Matt Caldwell and Democrat Nikki Fried is even tighter, with Caldwell carrying a slim .16 percent lead on Wednesday evening.

While Tom Wolf comfortably won reelection in Pennsylvania, the Florida and Georgia governor’s races were much more hotly contested. In Florida, Democrat Andrew Gillum conceded to Republican opponent Ron DeSantis early on Wednesday, but by late Wednesday DeSantis’s lead had narrowed to a margin of just .57 percent. However, this still remained outside of the .5 percent margin that requires a recount under Florida law. Votes were still being counted on Thursday morning, and if the margin falls below .5 percent, a recount will be triggered.

Georgia’s gubernatorial race is even closer, with Democrat Stacey Abrams refusing to concede to Georgia Secretary of State Brian Kemp (R) and vowing to “fight for every vote.” While Kemp’s campaign declared victory to reporters on Wednesday evening, the Abrams campaign readied its legal team to challenge the election results. A runoff, if it comes to that, would be held on December 4.

Even as heated battles underscored the increasingly polarized nature of U.S. politics, culminating in a divided Congress, the 2018 midterms marked a new high for women taking seats in the chamber, with 98 women projected to win in the House and 12 in the Senate. Even more notable is the fact that 34 of these women are newly elected members of Congress. This “pink wave” includes 29-year-old Alexandria Ocasio-Cortez, the youngest woman in history to take a seat in Congress, serving New York’s 14th District. In Pennsylvania, a record-breaking four women are projected to win seats in the House. This is particularly momentous considering not a single woman currently represents the state in the House. Women are also projected to win in nine gubernatorial races (not counting Stacey Abrams, who is still vying to become the country’s first female African-American governor).

In addition to the inroads made by women, there has also been a noticeable push for diversity in public office. Two Muslim women and two Native American women will take seats in Congress, and Colorado’s Jared Polis (D) will become the country’s first openly gay governor. Overall, more than 100 LGBTQ candidates claimed victory on Tuesday night, indicating changing attitudes toward how voters think about both LGBTQ candidates and rights. Exit polls suggest that voter diversity also hit all-time highs for midterm elections, with the non-white vote estimated at 28 percent. (For perspective, in 1990 non-white voters accounted for just 9 percent of the vote.)

While some races remain too close to call and others were resounding losses or victories, depending on which side of the party line you walk, the fact that so many people showed up to vote is something all parties can be proud of. We’ll be keeping an eye on the tight races in Florida and Georgia and looking forward to what’s in store in 2020.

 

Next Stop: Alpharetta

By staff writer
October 2018 – 2 min. read

It might come as a surprise that the name Alpharetta often pops up when executives in the high-tech sector go scouting for sites to expand or relocate. Yet for many years Alpharetta has successfully lured high-tech companies to the quiet purlieu of Atlanta. Notable reasons include the city’s developing technology infrastructure — such as its nexus of fiber optics — but also the access to a high quality of life, complete with good roads, good neighbors, excellent housing options and affordable university systems.

The groundwork for this kind of development was laid 20 years ago in Alpharetta, when private groups invested in those fiber optic lines. Another boon for the local economy was the widening and redevelopment of Georgia 400 into an eight-lane highway. Since then, Alpharetta has also established itself as a notable travel destination for both business and leisure.

Focus: Atlanta recently spoke with Janet Rodgers, president and CEO of the Alpharetta Conventions and Visitors Bureau (CVB), about this development and how it has encouraged more visitors over the years.

 

 

“With the foresight and the exponential growth of the city in the last 20 years,” Rodgers told Focus:, “Alpharetta is now home to thriving corporations and more than 625 technology-based companies, bringing more businesses and business travelers to the city each day. Alpharetta has been home to 23 hotels to accommodate those travelers for nearly 15 years now. This year, that changed with the addition of a four-star hotel in Avalon that hosts 330 rooms and a 44,000-square-foot conference center.”

Rodgers notes that Avalon was the first Gigabit community in Georgia, and as the city continues to grow and evolve with more business developments, so will the number of hotels to accommodate the expanding number of business travelers.

“These two growth factors go hand in hand, much like how the city and Alpharetta CVB work together, with the city promoting itself to new businesses and approving development projects while the CVB promotes the destination as a place where successful business happens with hotel accommodations for business travelers,” Rodgers told Focus:. “We credit the hotel development success to the strong average daily rates and occupancy rates in the city’s hotels. The travelers dine in our city’s restaurants, purchase gas from our city’s stations, shop in our city’s stores and patronize our city’s entertainment venues and attractions. These travelers increase the economic impact of the destination to help these businesses thrive within our city. The developers bringing new hotels and travelers to the city are what make Alpharetta a strong destination for shopping, dining, events, attractions and new businesses.”

As the growth continues, there are approximately 1,500 guest rooms per night that will be added to Alpharetta’s hotel inventory, averaging about 4,000 total guest rooms per night in the city. “The city and Alpharetta CVB will continue to work hard to make the destination attractive for not only the business traveler but also for family reunions, weddings, sports tournaments, bar/bat mitzvahs, leisure travelers — and everyone who wants to be here,” Rodgers says.

The Alpharetta CVB is the official destination marketing organization for the city, and the organization has amassed repeat visitors by establishing a strong and identifiable brand for Alpharetta. “The city has worked hard to make the city what it is today, and the CVB has worked hard to brand it as such,” Rodgers told Focus:. “It’s innovative, it’s upscale, it’s dynamic, it’s safe and clean. And yet the city has still retained its small-town suburban charm, where you feel comfortable bringing your family and orchestrating business. We show CEOs that this is where they want to live and start their business. We are contributors to that economic engine.”

To learn more about the “Alpharetta Buzz,” visit the CVB website:
https://www.awesomealpharetta.com/

The Economy of Beer in Georgia

July 2018 — In September 2017, Senate Bill 85 went into effect, finally allowing Georgia breweries to sell beer directly to consumers in taprooms. In addition, the bill did away with mandatory tours and allowed the sale of beer to-go and food on-premise. Thanks to the new laws, SweetWater Brewing recently announced plans to turn its taproom on Ottley Drive into a restaurant and bar. But SweetWater isn’t the only brewery excited about the bill. Another wave of craft breweries has opened across the region to take advantage of the new law’s economic impact.

In 2011, the entire state of Georgia counted only 21 craft breweries. Today, that number has more than doubled, reaching more than 53 statewide. And it continues to grow, with numerous breweries slated to open in 2018. In 2016, the annual economic impact of beer for Georgia was estimated to be $8.5 billion, more than $1.6 billion of which was generated by craft beer. On a national level, breweries contributed about $68 billion to the U.S. economy, according to the Brewers Association.

Craft breweries might be small, but they clearly pack a large economic punch, especially in terms of injecting new energy and attracting business to struggling industrial districts. Breweries help to activate foot traffic, stimulate nightlife and spur economic development in their vicinity. In recognition of their impact, December’s sweeping tax reform included a provision that lowered the tax rate on beer produced in the U.S., particularly for small breweries.

 

In September 2017, Monday Night Brewing (MNB) opened its second facility, the Garage, along a recently completed section of the Atlanta BeltLine in the West End. This is a shining example of how craft breweries help to revitalize abandoned industrial properties and breathe new life into older communities. The Garage’s success has also helped to highlight the economic power of the BeltLine, as a once underinvested area of Atlanta is now seeing renewed investment interest from both home and abroad.

Jeff Heck, CEO of MNB, told Atlanta magazine back in March 2017, “A lot of what makes [craft] beer special is the community aspect, and the neighborhood has such a welcoming character that we feel we could grow with it and be part of an emerging area.”  

Following in MNB’s footsteps, New Realm Brewing opened along the BeltLine in early 2018, including a farm-to-table restaurant, rooftop patio and beer garden.

There’s no question Atlanta’s brewery game is strong and getting stronger. Since SB 85 went into effect in September, 13 new breweries have opened statewide, creating 250 jobs and generating more than $30 million in direct investment. Dozens of craft beverage facilities are in the works in the Atlanta Metro area, including Halfway Crooks Brewing and Blending, which is under construction in the Summerhill neighborhood of Downtown, and North Fulton’s first distillery, planned for historic downtown Roswell.

Atlanta is quickly solidifying its place as a southern mecca for craft beer, bringing positive growth and development to the region in the process. The beer aficionados at Focus: Atlanta think this is great news!

 

Peach State Primaries

May 23, 2018 — With well-liked Governor Nathan Deal stepping down at the end of his two-term limit, the Georgia governor’s race has become the midterm election to watch. In last night’s primaries, Stacey Abrams edged out State Representative Stacey Evans to advance as the Democratic candidate. In November she will go up against either Lieutenant Governor Casey Cage or Secretary of State Brian Kemp, both of whom advanced to the Republican primary runoff to be held on July 24.

Abrams, who is a former minority leader of the Georgia House, would be both the first black governor of Georgia and the first black female governor of any U.S. state. She has already made history as Georgia’s first black nominee for governor. The foundation of her campaign is representing the “Georgia of tomorrow,” and her focus will be on mobilizing her core supporters, particularly young people, women, African-Americans and Hispanics.

 

While Atlanta is often called the “capital of black America” and the state’s demographics are changing rapidly, Georgia has elected Republican governors since 2003, and the state voted for Donald Trump in the last presidential election (at just over 50 percent). Abrams’ work is certainly cut out for her, but she is another example of Democratic women finding success in this year’s primaries. Another woman celebrating today is former Marine fighter pilot Amy McGrath, who upset Lexington Mayor Jim Gray in the Democratic House primary in Kentucky.

Back in Georgia, voters will want to keep a close eye on the Sixth and Seventh Districts, both traditionally Republican strongholds in Atlanta’s northern suburbs, where incumbents will likely face strong Democratic challengers in November.

1979 was the last time a Democrat represented Georgia’s Sixth District, notorious for being the state’s most competitive congressional district. In last year’s special election, Karen Handel — another woman who made history by serving as Georgia’s first Republican secretary of state — was forced to put up a strong fight to beat Democratic challenger Jon Ossoff. Handel is up for reelection this year, and determined challengers Lucy McBath and Kevin Abel, both of whom advanced to the Democratic primary runoff, are hoping to unseat her.

In the Seventh District, Carolyn Bordeaux and David Kim advanced to the Democratic runoff. The winner of the runoff will face incumbent Rob Woodall in November in what could be the most competitive election of his career so far. While Woodall has never received less than 60 percent of votes in an election, his district is mostly based in Gwinnett County, which voted Democratic in the 2016 election for the first time since 1976.

2018 is shaping up to be an exciting midterm election year, and Focus: Atlanta will be keeping a close eye on the races in Georgia.

 

Focus: Atlanta Is Back and Means Business

Capital Analytics to publish second annual report of Focus: Atlanta

February 23, 2018
FOR IMMEDIATE RELEASE

ATLANTA — Following generous praise from the local and international business communities after the launch of Focus: Atlanta, Capital Analytics is currently working on the city’s second annual report. An emphasis on innovation is a focal point for Focus: Atlanta 2019, a comprehensive business review analyzing the key issues facing Metro Atlanta’s economy, featuring comments from the city’s top industry leaders.

Joe Brannen, president and CEO of the Georgia Bankers Association, said the first review “showed well the complexity, diversity and opportunities in the Atlanta Metro Market,” while Ceasar Mitchell, president of the Atlanta City Council, called the book “so important for our city.”

The first edition of Focus: Atlanta included insights gleaned from one-on-one, in-person discussions with over 200 C-level executives, including Nathan Deal, governor of the State of Georgia; Pat Wilson, commissioner of the Georgia Department of Economic Development; and Klaus Zellmer, president and CEO of North America, Porsche, among many others.

“Our first edition served as an introduction to Atlanta, both in terms of growth and economic diversification,” said Abby Melone, president of Capital Analytics. “Its overwhelmingly positive reception ensured we would follow up the inaugural launch with an even deeper look at how market newcomers and veterans can take advantage of the region’s investment opportunities.”

Distributed locally, nationally and globally, Focus: Atlanta serves as the first comprehensive business report to holistically assess the economy of the Greater Atlanta Metro Area. Of its more than 660,000 global readers, 70 percent are senior executives who use the in-depth business intelligence to make informed business decisions within industries that range from health to hospitality and from aviation to fintech.

The highly anticipated launch of Focus: Atlanta took place in November 2017 at the Hilton Downtown, where former Mayor Kasim Reed delivered a keynote address that touched on a few of the city’s most recent economic achievements. The event was attended by over 200 industry leaders, including Atlanta city officials, consul generals and notable businessmen and women from each of the market’s major sectors.

Capital Analytics is excited to return to the market with a brand-new team to spearhead the second edition of Focus: Atlanta. The team is led by Executive Director Shanteia Davenport and Editorial Manager Katherine Henson, both experts in the media and advertising industries. This powerhouse duo is eager to create a high-quality report that dives even deeper than the first and showcases the city they love.

The production of the second edition is already underway as the Capital Analytics team reconnects with key contributors and establishes partnerships with new industry leaders. Focus: Atlanta is a unique opportunity for the local business community to tell the world, in its own words, why Atlanta is such a dynamic place to do business.

For more information contact:

Jaime Muehl

Managing Editor

contact@capitalaa.com

TEL: 305-523-9708