Writer: Blanca Estrada
2 min read July 2021 — Jerrica, content manager at Capital Analytics, spoke with Invest: about how her previous job experience has played a role in her success within her current position. Moreover, she discussed what motivates her to be the best journalist possible, as well as where she sees herself in the next 10 years.
How did you come into the position of Content Manager?
I saw a job posting on LinkedIn, I went through the hiring process and now I’m here. I received a degree in Journalism from Ohio University. The degree applies to this current position in a variety of ways including coming up with questions, conducting interviews, and editing different pieces of content. My favorite part of this position has been the editing process, and it’s one of the things that originally attracted me to the journalism field. In my own personal opinion, I’m not much of a writer. There’s people that think I write well, but I enjoy editing other people’s writing so it can look its best.
You were a copy editor for the Washington Examiner. How do you feel that position has helped you in your current position as Content Manager?
Being a copy editor for the Washington Examiner, taught me a lot about time management, especially in a daily paper environment. There’s not just one deadline. In reality, there are multiple deadlines throughout the day. You can start printing as early as 5:00PM for a paper that has a deadline at 11:00PM. In that environment you have to know what’s important and also be able to switch on a dime when things change.
What motivates you to be the best journalist possible?
I always want to put out work that I’m proud of. To do that, you have to continue pushing yourself, continue learning and accept when people are attempting to help you. When you receive constructive criticism, it’s only to make you better. Learning to put the defensive side of yourself down will help in the long run because it will make you a better journalist.
What makes you happy?
I’m happy when I feel like I’ve done something well. It doesn’t necessarily have to be about work. It can also relate to my personal life and being happy that something worked out for me. Things like serving in church also make me happy because I’m able to make an impact.
How would you describe your prior experience working in the fashion industry?
I was doing administrative things, and helping my sister, who opened her own modeling company. I did do a couple of shows, and I had to make sure everything was taken care of, such as dealing with contractors, making sure the models got paid and that our clients had everything for their shows. I also had to make sure we had vendors that could supply us with makeup. It was a huge process to make sure everything was running smoothly, however, it was a lot of fun.
Outside of work, what do you like to do?
I was close to my dad growing up, so I like to do things such as going bowling. I like a relaxed environment, I don’t like going to parties or big events. I prefer staying at home, going to a movie or going for a nice dinner.
What published piece during your time as a Content Manager are you most proud of?
The most challenging piece was the one I just did on the World Cup because I’m not huge on sports. Anytime I have to do something that I’m not familiar with, it’s going to cause me a little anxiety. The journalist inside of me still wants to get it right, and I want to make sure it’s presented in the best way possible. I think it turned out pretty well for what it was and with my unfamiliarity with the topic.
If you weren’t Content Manager for Capital Analytics, what would you be doing?
I would be doing something in the journalism field. I spent a while out of the field, and I missed it. Before Capital Analytics, I was trying to get back into journalism, but due to the pandemic I had to find something, so I was working as an office manager for a short while. However, it’s not what I wanted to do. If I wasn’t here, it would still be something in the journalism field.
You are originally from Cincinnati. What do you feel are the main differences between Cincinnati and your current home of Miami?
Cincinnati is slower paced. It gets a misrepresentation that it’s a country town, however, it isn’t. It’s still a big city, and it still has thriving corporations. Regardless, it’s a slower pace of activity than Miami. My parents still live there, so I go home to visit. Due to the slower pace, I do like Cincinnati because, in my opinion, it’s the type of environment to grow up in.
To end this discussion, where do you see yourself in the next ten years?
In the next ten years, I’ll still be in the journalism business. I don’t see myself leaving the industry again because it’s what I love. I’m happy to be back, and I always keep that in the back of my mind. I want to stay in the space that’s best for me no matter what. You do receive opposition from family and friends that say you should do something else; however, that doesn’t always work. I see myself staying in the space that makes me the happiest and brings me a lot of joy.