By: Max Crampton-Thomas
2 min read December 2019 — The annual Seminole Hard Rock Winterfest Boat Parade is just around the corner, and event organizers are adding the finishing touches to “The Greatest Show on H2O.” That’s no understatement, with an estimated economic impact of $50 million and 1 million live spectators, plus online and TV streams. “There is nothing like the Seminole Hard Rock Winterfest Boat Parade in the entire world,” said Lisa Scott-Founds, the event’s President and CEO.
Taking place on Dec. 14, the show – the seventh-largest one-day spectator event in the country – is not to be missed. “Private boats to the giant showboats and corporate megayachts will be adorned with hundreds of thousands of lights, music, entertainment, decorations, celebrities, musical groups, beauty queens and many other exciting entries,” the event’s website promises. Think the Macy’s Thanksgiving Day Parade, but on water.
According to Scott-Founds, as a nonprofit organization, organizers are constantly innovating to think of new ways to make the event stand out without breaking the bank. “We always want to integrate the newest technology into our event, like the use of holograms, which we hope is a real possibility for this year,” she said. “We are always asking people, ‘What is something that you’ve never seen us do before?’ We take their suggestion, develop a budget to execute the idea and bring it to our board and possible sponsors to help with underwriting the “new wow factor idea.”
This year, the 12-mile parade route will begin at Stranahan House and will sail eastward into Fort Lauderdale to the Intracoastal Waterway, and ending at Lake Santa Barbara in Pompano Beach. It costs a minimum of $35 to enter a boat with no advertising, while the heftiest sponsorship package comes in at a cool $65,000. Spectators can also purchase a ticket to the Grandstand Viewing Area inside the Hugh Taylor Birch State Park with prices starting at $25 for children 10 and under.
The economic bump in the county’s coffers comes at a good time, says Scott-Founds. “The beginning of December is a little slower for tourism, as opposed to other months when tourism in South Florida sees a boom, so we feel a responsibility to bring people into the region and put heads in beds,” she says.
For the event, it seems that all stakeholders in the area come together to enhance the experience for visitors. “Our success is due to collaboration with organizations like our Greater Fort Lauderdale Convention and Visitors Bureau and working with area hotels,” says Scott-Founds. “Tourists should experience a Winterfest weekend, a show at the Broward Center for the Performing Arts, eat at our restaurants and immerse themselves in our community. There is just so much to do in Fort Lauderdale, and in Broward County for that matter.”
To learn more, visit: