By staff writer

January 2019

Jupiter, Florida, is the northernmost town in Palm Beach County. The area was originally named for the Hobe tribe who lived at the mouth of the Loxahatchee River, but a sequence of mapmaker misunderstandings and mis-transcriptions led to the adoption of the name Jupiter, after the Roman god. Today, Jupiter is perhaps best known for its golfing community and the iconic red-brick Jupiter Inlet Lighthouse, built in 1860. However, the sands are beginning to shift as Jupiter, and the entire Palm Beach North region, tout the advantages of living and doing business on “Florida’s Prosperity Coast.”

Invest: Palm Beach recently sat down with Todd Wodraska, mayor of the Town of Jupiter, to talk about how Jupiter and the northern part of the county are changing.

When they think of Jupiter, most people think of the golfing community,” Wodraska told Invest:. “We’re trying to create a more significant experience on our waterfront. Over the past decade, we’ve had incredible success with making our waterfront accessible to the public. We created the Jupiter Riverwalk concept — a two-and-a-half-mile stretch of public access where people can enjoy the waterfront via a pathway that runs through residential, commercial and natural areas. We also have great waterfront places to dine. We’ve tried to make sure that our natural resources are enjoyed by everybody and not just walled off by condominiums and gated communities.”

In addition to ensuring access to the waterfront for everyone, Jupiter is also setting its sights on attracting a large employer. “We’re primed and ready for the bioscience sector and the biotech spin-offs of Scripps,” Wodraska said. “Since Scripps came online, the Jupiter Medical Center has matured from a regional hospital into a powerhouse player on the healthcare front. By partnering with Scripps, the Jupiter Medical Center has blossomed into this fantastic healthcare facility. With some of the land that we set aside for bioscience, we’re ready to have a large employer locate its headquarters, or second headquarters, in the state of Florida.”

Jupiter is one of Palm Beach North’s 10 municipalities that, along with unincorporated areas, are home to nearly 200,000 residents and a diverse mix of large and small businesses. In a recent conversation Beth Kigel, president and CEO of the Palm Beach North Chamber of Commerce, told Invest: about how the entire region is working together to attract business and preserve quality of life.

“Our shared purpose is to foster partnerships to ensure that Palm Beach North is Florida’s Prosperity Coast,” Kigel said. “‘Florida’s Prosperity Coast’ is a moniker that has been given to Palm Beach North, and it really fits who we are. Our average household income is higher than Florida’s average. 40 percent of our population has a bachelor’s degree, and we are becoming a tech hub and a great place for businesses to locate.”

While the Town of Jupiter and northern Palm Beach County certainly have plenty of sunshine, beaches and golf to offer residents and visitors alike, the region is turning to smart development, incentive programs and innovative partnerships in order to ensure a prosperous future for Florida’s Prosperity Coast. Invest: Palm Beach is excited to see what’s in store for Palm Beach North in 2019 and beyond!

For more information on our interviewees, visit their websites:

Town of Jupiter:

Palm Beach North Chamber of Commerce: